West Monroe

JULY 24, 2017

While knowing “everything” about customers may sound like a good idea, it can also make it easier to cross an ethical line. In simple terms, detailed analysis of large amounts of structured and unstructured information about, say, the behavior of past customers enables an organization to predict the behavior of one.

Data 51

Data Marketing CRM Advertising 51

Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. Bribing customers is easy and, as with most easy initiatives, not very profitable. Actually, they do. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

JUNE 16, 2020

Loyalty had evolved into a fairly segregated marketing function, but many of this years’ entries were more comprehensive, loyalty-enabled marketing programs. As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

ProProfs Chat

AUGUST 6, 2021

Employee engagement platforms comes with interesting features like customizable templates, advanced analytics, feedback forums, and so on. Most of the top employee engagement tools come with customized employee survey templates like: Employee Engagement Survey template. Features of Employee Engagement Software. Employee NPS Template.

Employee Engagement 98

Employee Engagement Software Tools Engagement 98

Currency Alliance

DECEMBER 13, 2018

Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Strativity

APRIL 27, 2023

This article was written by Josh Verseput, SVP, Analytics. This can only be done by owning the customer relationship. To get there, restaurants need to embrace change as a constant and then optimize, roadmap, and even blow some things up in order to respond faster and exceed customer needs.

Roadmap 52

Roadmap Customer relationships Brands e-support 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

MARCH 21, 2019

The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Customer-side, the greater control and flexibility around data, enabled by microservices, is experienced as more rapid deployment of features, accurate personalization, greater relevancy, and an improved perception of the brand.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58