Remove Analysis Remove Customers Remove Measurement Remove Touchpoint
article thumbnail

Moments That Matter in the Customer Experience: How Driver Analysis Helps Identify Which to Focus on & Why

InMoment XI

In our recent blog , we discussed how you can improve your customer experience (CX) strategy in five simple steps. Customer experience often relates to the long-term relationship between customers and the companies they do business with. But are there some moments that matter more than others in the overall customer experience?

Analysis 493
article thumbnail

Your Guide to Managing and Measuring Customer Experience KPIs and Metrics

InMoment XI

As competition and buyer empowerment compound, customer experience (CX) is proving to be the only truly durable competitive advantage. Companies that earn $1 billion annually can expect to earn on average an additional $700 million within 3 years of investing in customer experience. What Are Customer Experience KPIs and Metrics?

Metrics 260
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is the Role of AI in Customer Feedback Analysis?

Lumoa

In many companies, even though customer experience is regularly measured, data transformation becomes challenging for many reasons. But it is no longer a challenge, thanks to modern technologies like martech tools and back-office solution software and the use of artificial intelligence (AI) in customer feedback analysis.

Analysis 208
article thumbnail

Why You Need To Measure Journeys—Not Just Touchpoints

Kerry Bodine

The concept of customer journeys isn’t new to the customer experience world. Enter journey analytics : the measurement and analysis of key customer journeys—not just individual touchpoints. data will help you make the case for pivoting your organization’s measurement strategy.

article thumbnail

6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

article thumbnail

Likert Scale: Gauging the Attitudes of Your Customers

InMoment XI

The Likert Scale, named after psychologist Rensis Likert, is a widely used tool in social science research and survey methodology for measuring attitudes, opinions, and perceptions of respondents. I am happy with the level of support provided by customer service. What is the Likert Scale? How pleased are you with your job?

article thumbnail

Part 2: Mastering Omnichannel Data Analysis

CX University

Best Practices for Measuring Campaign Success In today’s complex marketing landscape, the ability to analyze omnichannel data effectively is essential for businesses seeking to measure the success of their marketing campaigns.