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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value. This actually is not true.

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Understanding Negative NPS Score: Causes, Impact and Solutions

Lumoa

You’ve designed your NPS survey and emailed it to all your customers—and the results are in… but not those you were expecting. When it comes to gauging customer sentiment and loyalty, few metrics enjoy such widespread acclaim as the Net Promoter Score (NPS).

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Next-Generation Loyalty Marketing (for experts)

Currency Alliance

About three years ago, I was flying from Barcelona to New York on United Airlines. That type of simple recognition goes a great way in building loyalty with customers. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer.

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CSAT vs. NPS vs. CES: A Guide to Customer Service Metrics

NICE inContact

Net Promoter Score (NPS). Net Promote Score or NPS focuses on answering the question: Are my customers willing to recommend my product and/or services to others? Customer Effort Score (CES). Are you tracking these 3 customer service metrics in your contact center?

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What is a Good NPS Score?

GetFeedback

The question of what is a good NPS score is popular among brands who value customer experience. A Net Promoter Score, or NPS, has become a necessary customer experience metric. In fact, an estimated 65% of companies track NPS scores , making it the most coveted customer experience metric measured by companies.

NPS 247
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CSAT vs. NPS vs. CES: A Comprehensive Guide to Customer Service Metrics

NICE inContact

Net Promoter Score (NPS). Net Promote Score or NPS focuses on answering the question: Are my customers willing to recommend my product and/or services to others? Customer Effort Score (CES). Are you tracking these 3 customer service metrics in your contact center?

NPS 122
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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

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