Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

MAY 9, 2019

We discovered 6 years ago that during the customer’s trip, the most value we could provide after selling the airline ticket was to show alternative mobility options in the traveler’s destination. Building such habits is precisely what loyalty programs do. . The massive potential of loyalty marketing in mobility.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

C3Centricity

AUGUST 26, 2019

CEX #CRM #CustomerService #CustomerSatisfaction Click To Tweet. More and more CPG companies and brands now offer a loyalty program, especially to their higher-value consumers. If there is no trust, there may soon be no sales! Make them Feel Special. What other ways do you show respect for your customers?

Customer Centricity 149

Customer Centricity Fashion Airlines Customers 149

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

MARCH 21, 2019

Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. This analogy must also be true of software companies that deliver loyalty program management systems. CRM/Analytics.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. This effort is a marked improvement. Kudos to them.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

ProProfs Chat

DECEMBER 21, 2020

So, if your content or sales strategy fails to address a problem for your buyers, then you are likely to witness customer churn during their journey or even after they convert. Where have your sales and marketing strategies failed to keep customers engaged with the brand? They have a sales target to meet. They are: i.

Strategy 98

Strategy Loyalty Programs Customers Loyalty 98

Currency Alliance

DECEMBER 13, 2018

“the biggest 25 food-and-beverage companies…generated 45% of sales in the category in America but drove only 3% of the total growth” [i]. Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

NOVEMBER 14, 2018

Second, if you’re already familiar with the economics, it provides a narrative framework for upskilling your own teams, to help everyone you work with understand what will drive success and failure in loyalty marketing. A guy in a field with a cow for sale does not a cattle market make. This is a good thing.

Loyalty 45

Loyalty Loyalty Programs Hotels Travel 45

Pointillist

JUNE 15, 2018

They integrate their in-house CRM system, customer support platform and data analytics to build a powerful and rich understanding of their customers. “We This data will typically reside in data warehouses, point-of-sale systems, email marketing platforms, marketing automation systems, call center management systems etc.

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

SurveySensum

JULY 13, 2023

Touchpoints In-store display, sales assistance, etc. Surveys to take Customer Satisfaction Survey (CSAT) When to take After the customers have interacted with your sales assistants and have been made aware of your brand. To assess the effectiveness of the sales assistant in helping with the purchase decision.

Retail 52

Retail Survey Tools Customer Experience 52

SurveySensum

JULY 13, 2023

Touchpoints In-store display, sales assistance, etc. Surveys to take Customer Satisfaction Survey (CSAT) When to take After the customers have interacted with your sales assistants and have been made aware of your brand. To assess the effectiveness of the sales assistant in helping with the purchase decision.

Retail 52

Retail Survey Tools Customer Experience 52

Currency Alliance

MAY 19, 2021

Any brand can embrace headless loyalty services quickly and easily – even if you already have millions invested in an aging loyalty program. Since Currency Alliance operates in the loyalty sector, I can speak with more confidence about loyalty. Data Management. Brands should be striving to….

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

Currency Alliance

NOVEMBER 14, 2019

Nobody in loyalty could have missed The Times’ headline in October, about the Committee for Climate Change (CCC) proposal to start taxing frequent flyer programs (FFPs), or even to shut them down, under the assumption that they increase flying. Nonetheless, the legacy loyalty points bank kept them from innovating more quickly.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. For a time, banks hoped that third-party CLO providers would help banks achieve their loyalty goals.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

ClearAction

MAY 29, 2016

Marketing, sales, and service are typically most in-touch and in-tune with customers, compared to the other business functional areas. For example, airlines used to send generic lists of deals, which now zero-in on the customer’s home city and preferences.

Marketing 48

Marketing Customer Experience Chief Customer Officer Self Service 48

Pointillist

MAY 23, 2018

The first step to journey discovery is to integrate all your sources of customer data (digital, web and mobile analytics, CRM, call center, point of sale, voice of the customer, and others). Ski Retailer Black Diamond Uses Real-time Personalization to Increase Sales. Source: Black Diamond. One-on-one interviews.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

Kustomer

NOVEMBER 25, 2021

When agents are equipped with the right CRM and other data structuring tools they will be able to drive more success and loyalty. It’s funny, I first saw Matt in his CEB days, if you didn’t know that name you probably heard of something called the Challenger Sale. I was at a company called Inside Sales.

Customer Service 98

Customer Service Effort Score Self Service Customers 98