Currency Alliance

DECEMBER 19, 2022

In loyalty, this can be especially powerful in using distressed inventory to create greater customer value for members, in adjusting margins based on demand, or proactively managing program liability. This will also help brands optimize their performance in environments they don’t control – like third-party marketplaces.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

OCTOBER 27, 2017

The key to getting customers once again actively involved in loyalty program participation is through providing greater liquidity. The points will only affect the perceived value – if the customer can do something with them. Therefore, the brand is capturing next to no data on the other 80% of their customers.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

SurveySparrow

JUNE 20, 2023

One element stands out as a game-changer in the fast-paced corporate world where there is fierce competition and constantly changing customer expectations: the customer service experience. It’s the magic element that can turn a one-time customer into an avid advocate of the brand.

Examples 52

Examples Customer Service Customer Experience Exceptional Customer Service 52

SurveySparrow

OCTOBER 1, 2023

It assures customers that they’re not alone in navigating their purchase or using a service – there’s always someone ready to assist them. This level of care and attention can turn a regular customer into a loyal advocate for the brand. After all, good customer service leads to exceptional customer experience !

Customer Experience 52

Customer Experience Customer Service Self Service Chatbots 52

Aveus

OCTOBER 3, 2017

Dear Sandeep Dube , Vice President – Delta Air Lines (Customer Engagement & Loyalty). From: Chis LaVictoire Mahai , Managing Partner, Aveus and a long-experienced customer with both Delta (2+ million miler, Diamond Medallion Member since the category was created) and American Express (member since 1982).

Airlines 100

Airlines Travel Customer Experience Advertising 100

Currency Alliance

OCTOBER 12, 2020

About three years ago, I was flying from Barcelona to New York on United Airlines. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

ProProfs Chat

SEPTEMBER 20, 2019

It weakens the roots of even a great business and well-known brand. . Following a trip made from Chicago to Paris, Hasan Syed, one of the customers, was frustrated at British Airways’ inability to tackle the issue of lost luggage. Syed thus turned to Twitter and expressed his anger towards the airline. .

Customer Service 68

Customer Service Gamification Airlines Net Promoter Score 68

Tricia Morris

JANUARY 29, 2016

This evolution, from corporate to customer control of relationships, is known as customer engagement – and without it, your business will become vulnerable to competitors, disruptors, and yes, even those pesky Creepers. It is how you show up each day in the eyes of the customer that matters. You never win. Let’s explore.

Customer Engagement 40

Customer Engagement Engagement CRM Self Service 40

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. As ever, it’s worth emphasising that customers become loyal to a brand because of two things: value and/or experience.

Loyalty 59

Loyalty Trends Data Marketing 59

SurveySensum

SEPTEMBER 21, 2023

This shows the high cost of customer acquisition and how, at times, businesses fail to recoup their initial investment. In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. Now that we know what the customer retention rate is, let’s have a glance at how to calculate it.

Customer Retention 52

Customer Retention Strategy Gamification Loyalty Programs 52

LoyaltyPlus

JANUARY 19, 2021

In essence, 2021 is expected to be the year for customer experience and customer-centricity. Another trend to watch out for is that of consolidation and strategic partnerships between brands to roll-out loyalty programmes and capture the customer. Merchants will have to bring their ‘A-game’ this year.

Gamification 52

Gamification Customer Centricity Airlines Loyalty 52

CSM Magazine

MAY 19, 2023

They use data gathered from customer interactions to pinpoint areas for optimization, making data-driven decisions that improve various aspects of a customer’s journey – from initial discovery, through purchasing and support, to long-term loyalty and brand advocacy.

Customer Journeys 52

Customer Journeys Customer Experience Net Promoter Score Effort Score 52

Currency Alliance

NOVEMBER 17, 2020

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. But those brands pursuing each of the trends predicted for 2020 probably suffered less as the course of this year evolved.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

DECEMBER 20, 2022

This is caused by many factors beyond the scope of this article, but the result is that customers are more conscious about value, and companies are focusing more on cost control. Until a few years ago, brands would have reacted to an uncertain economy by cutting services that deliver customer value.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

ProProfs Chat

MAY 31, 2019

Be it our personal relationships or even the relationship we have with the customers. For a business organization, having a loyal customer base is essential for success. Because: Keeping an existing customer costs up to five times less than winning a new one. How to Cultivate Customer Loyalty. Go the Extra Mile.

Loyalty Programs 66

Loyalty Programs Loyalty Net Promoter Score How To 66

SurveySensum

FEBRUARY 20, 2024

Offer Exceptional Customer Service According to a Forbes report on “What customers want and expect” 92% of customers say they would stop purchasing from a company after three or fewer poor customer service experiences. Customer service isn’t just a department – it’s the heartbeat of your business.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

SurveySensum

FEBRUARY 20, 2024

Offer Exceptional Customer Service According to a Forbes report on “What customers want and expect” 92% of customers say they would stop purchasing from a company after three or fewer poor customer service experiences. Customer service isn’t just a department – it’s the heartbeat of your business.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

Currency Alliance

OCTOBER 29, 2019

To derive far greater profits from loyalty programs, brands should reappraise the way they issue loyalty rewards. This partly means dynamically adjusting pricing, based on business priorities and rich customer profiles. Such static rules can create habits, but are often not optimal to maximize brand affinity.

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

JUNE 19, 2019

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. One brand even overcame the persistent limitations of blockchain to run a successful trial.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

APRIL 10, 2021

You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. From that experience, I can guarantee that businesses which don’t execute their digital transformations well, so they can deliver more value to customers, are doomed in the age of Amazon, Alibaba, and WeChat.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

FEBRUARY 10, 2021

In my opinion, if someone believes they have reached ‘best practice’, then they typically stop thinking about how to create more value for all stakeholders, and simply allow inertia to drive their customer engagement efforts. In fact, the most loved brands usually don’t have a points-based loyalty program at all.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

ProProfs Chat

AUGUST 8, 2019

Do you know that 52% of consumers make an additional purchase from a company after a positive customer service experience? Trust me, they all come looking for a good customer service experience, which at times, many brands fail to offer. But you need to know that good customer service stories aren’t made in a day or two.

Customer Service 51

Customer Service How To Airlines Omni-Channel 51

SaleMove

NOVEMBER 6, 2018

By now, we’re all familiar with customer experience horror stories—those viral videos of customer service gone terribly, terribly wrong. The airline passenger dragged from an overbooked flight. According to Mark Gardiner, author of “Build a Brand Like Trader Joe’s,” store managers hire for attitude, not aptitude.

Customer Service 55

Customer Service Banking Airlines Social Media 55

Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. A great loyalty strategy runs in sync with the business and permeates virtually every customer-facing aspect. A loyalty program should be relevant to 80% of customers. If your objective is to increase customer frequency, these are some suggested tactics.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. What really stood out is which brands were pulling off these feats. Travel brands have featured less heavily among the winners, this year, than ever before. A disloyal generation?

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

ProProfs Chat

DECEMBER 21, 2020

Stable customer base results in higher referrals, improved upsell revenue and increased lifetime value (LTV) which further results in improved customer acquisition in future. Needless to say, customer retention is the core value for the growth of any business. Failing to Deliver as Per Customer Expectations. “

Strategy 98

Strategy Loyalty Programs Customers Loyalty 98

Currency Alliance

NOVEMBER 16, 2021

Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand. Less-personalized promotion can also be done in stores or via partners to keep the customer striving for their goal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand. Less-personalized promotion can also be done in stores or via partners to keep the customer striving for their goal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

SaleMove

NOVEMBER 6, 2018

By now, we’re all familiar with customer experience horror stories—those viral videos of customer service gone terribly, terribly wrong. The airline passenger dragged from an overbooked flight. According to Mark Gardiner, author of “Build a Brand Like Trader Joe’s,” store managers hire for attitude, not aptitude.

Customer Service 40

Customer Service Banking Airlines Social Media 40

Currency Alliance

DECEMBER 17, 2019

New regulatory frameworks, such as GDPR and open banking, are going to give your competitors access to data about your best customers. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands. Customers are now in control. Consistency is key.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Pointillist

JUNE 15, 2018

Many companies, in such circumstances, identify shorter-term behavior that can be used as a proxy for customer retention. Getting customers engaged in shorter-term activities often bodes well for long-term customer retention. Conversely, not understanding what makes your loyal customers feel valued is also not helpful.

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

SaleMove

NOVEMBER 6, 2018

By now, we’re all familiar with customer experience horror stories—those viral videos of customer service gone terribly, terribly wrong. The airline passenger dragged from an overbooked flight. According to Mark Gardiner, author of “Build a Brand Like Trader Joe’s,” store managers hire for attitude, not aptitude.

Customer Service 40

Customer Service Banking Airlines Social Media 40

Pretium Solutions

OCTOBER 26, 2011

Numerous books and scores of articles have been written and blogs posted about the importance and relevance of customer loyalty , as compared to customer satisfaction , and that there is actually little relationship between the two. One of the best examples is, of course, the frequent-flier airline miles program. Probably not.

Loyalty 40

Loyalty Airlines Effort Score Loyalty Programs 40

Pretium Solutions

OCTOBER 26, 2011

Numerous books and scores of articles have been written and blogs posted about the importance and relevance of customer loyalty , as compared to customer satisfaction , and that there is actually little relationship between the two. One of the best examples is, of course, the frequent-flier airline miles program. Probably not.

Loyalty 40

Loyalty Airlines Effort Score Loyalty Programs 40

Pretium Solutions

OCTOBER 26, 2011

Numerous books and scores of articles have been written and blogs posted about the importance and relevance of customer loyalty , as compared to customer satisfaction , and that there is actually little relationship between the two. One of the best examples is, of course, the frequent-flier airline miles program. Probably not.

Loyalty 40

Loyalty Airlines Effort Score Loyalty Programs 40

Currency Alliance

DECEMBER 13, 2018

As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. But sustainable loyalty is based on the customer´s perceived value of, and cumulative experience with, each brand – and not on the points. The evolution of loyalty marketplaces.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

LiveChat

AUGUST 3, 2018

It’s easy to envy great brands for their loyal customer base or their fabulous products. However beneath that sheen of success, we don’t get to see the thousands of hours spent in building businesses that are ready to weather any storm, withstand intense competition, and please the most exacting customer.

Customer Focused 28

Customer Focused Company Multi-Channel Airlines 28