InMoment XI

MARCH 27, 2024

Online reviews, a platform for consumers to discover and assess auto services brands, can particularly influence consumer decisions from the start of their customer journey. 67% of consumers see reviews as influential when choosing a new auto service. Automotive consumers visit an average of 4.2

Automotive 260

Automotive Management Social Media Feedback 260

BirdEye

DECEMBER 26, 2023

Brand salience is a marketing metric that describes the degree of importance or prominence a brand holds in the consumers’ minds during their buying decisions. It tells us about the brand or business’s recall ability and top-of-mind awareness within a product or service category. Brand awareness Brand salience 1.

Brands 104

Brands Social Media Competitive Advantage Analysis 104

Alida

OCTOBER 1, 2018

You’ve found some innovative ways to increase engagement with the BuzzFeed audience even more ?with Our audience has high expectations from BuzzFeed in terms of content, interaction and our brand values, so we needed a platform that would develop a human relationship?with the new Member Hub for? your insight community.?

Engagement 189

Engagement Tips Advertising Innovation 189

BirdEye

DECEMBER 8, 2023

Consumers can now afford professional cleaning services in light of the improved demand for carpet cleaning services due to rising per capita disposable income. How do you advertise your carpet cleaning business for free? Actively generate and manage reviews Online reviews have become a potent force shaping consumer decisions.

Tips 57

Tips Strategy Marketing Social Media 57

BirdEye

FEBRUARY 23, 2024

A company’s external communication shapes its public image and brand reputation through press releases, marketing campaigns, customer service, and investor reports. An enterprise can optimize its external communication by aligning it with its brand values, ensuring consistency and authenticity.

Communication 62

Communication Multi-Channel Culture Social Media 62

BirdEye

OCTOBER 5, 2023

Brand perception refers to how consumers view, think, and feel about a company and its offerings. Brand perception is subjective and can be influenced by consumer expectations, preconceived notions, and a company's reputation. It shapes consumer behavior and impacts a brand's success.

Examples 62

Examples Measurement Brands How To 62

SurveySparrow

OCTOBER 25, 2023

Importance of Marketing the “Brand” Understand that brand marketing is not an option or a choice. Creating a Foundation of Trust A well-marketed brand builds trust among consumers. When people trust your brand, they are more likely to choose your products or services over others.

Brands 52

Brands Strategy Marketing Social Media 52