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Your CX Playbook for Financial Services

Kustomer

This interaction is often initiated by the customer rather than the company, such as when a customer reaches out to a bank or a financial services organization with a question about a service (budgeting tools or spending trackers) prior to enrolling in that service. What Is a CX Playbook? Through technology, of course!

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SaaS Customer Experience Starts in the C-Suite

Experience Investigators by 360Connext

Without an executive taking charge of the customer experience, the risk of high churn-rates grows exponentially. According to a Deutsche Bank report , during the last decade the SaaS category grew 11X in market cap value, and its share of the total software market capitalization grew from 2% to 14%.

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4 Ways to Personalize B2B Customer Support at Scale

TeamSupport

There’s so much new technology available, especially in the world of customer support. Business-to-consumer (B2C) brands have taught their customers to expect quick issue resolutions through apps and social media outreach. B2B customers are coming to expect the same timeframes. Instantly you become irreplaceable.

B2B 56
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9 Ways Healthcare BPO Takes Advantage of Social Media

Magellan Solutions

In today’s digital age, customers expect support to be available on the platforms that are convenient to them all the time. For healthcare brands, this means cultivating a social strategy that emphasizes support in every stage of the customer journey. . Healthcare BPO makes it easy to proactively reach customers.

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The Implications of Big-data Marketing: Bigger Than You Think

West Monroe

Across all industries – from utilities to banking and from healthcare to education – organizations are tapping into unprecedented amounts and types of actionable “big data” to understand consumers and drive powerful engagement. Today’s companies seek to collect as much customer data as possible. How this has become possible.

Data 51
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Customer loyalty: how to seduce customers

LiveChat

Some people think that customer loyalty is a relic of the past. Too many companies offer way too many products to stay loyal to one brand. You can come out with the most brilliant idea of bonding customers to your brand, but if you forget about basics, it’s not going to work out. Such customers are priceless!

Loyalty 28
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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

His clients range from large, publicly traded companies to leading professional service firms and fast-growth and established small businesses including Apple, Diesel, Freshworks, KFC, Pearson, Shell etc… plus lots of smaller brands and SMEs. A Global Guru poll established him as one of the top ‘Customer Service Gurus’ in the world.