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Back to the Future: Acquisition Marketing Needs to Evolve

Optimove

Back in 2017, at a customer event, we proclaimed that in the not-so-distant future – by 2027, to be exact – customer acquisition as we know it would be vanquished, and all marketing would become relationship marketing. Brands have known for ages that some customers are more valuable than others. Welcome to 2027.?.

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3 Emerging Ecommerce Trends to Keep an Eye on in 2021

Oracle

The ‘Shop’ tab, or a similar shopping option, is poised to make its way across many more apps throughout 2021 as social commerce becomes a new battlefield for online sellers seeking to reach a fresh customer base.

Ecommerce 102
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Choosing the Right Contact Center for Your Business: Key Factors to Consider

Call Experts

Today, customer support plays a pivotal role in maintaining and growing a loyal customer base, enticing many companies to hire a contact center for their answering services. Ultimately, a well-managed contact center can be the lifeline of your customer service operations.

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Choosing the Right Contact Center for Your Business: Key Factors to Consider

Call Experts

Today, customer support plays a pivotal role in maintaining and growing a loyal customer base, enticing many companies to hire a contact center for their answering services. Ultimately, a well-managed contact center can be the lifeline of your customer service operations.

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How using data analytics in private equity can better inform portfolio strategies in a downturn

West Monroe

Find opportunities for cost-cutting Data analysis can also shed light on customer-facing processes that can be automated or streamlined using a low-touch, digital-first approach, (e.g., billion by 2027. online chat bots or streamlined movable apps.) billion in 2022 to $7.3

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The Carrot and The Stick – Recent Advertising Policy Changes by Google Are A Mixed Bag

Optimove

In 2017, I stood on stage at Optimove’s flagship customer event and forecasted that by 2027, all marketing would become relationship marketing. You can begin by segmenting your existing consumer base to create advanced lookalike audiences and to find new customers. How to Do It.

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Crush your sales goals with affiliate marketing

BirdEye

It is common for the affiliate to have a very particular or niche audience that aligns with a customer base the business would like to market to. Giving your business access to the influencer’s following introduces your brand to an extended customer base you ordinarily will not be able to tap into yourself.

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