SaaS Customer Experience Starts in the C-Suite
Experience Investigators by 360Connext
NOVEMBER 20, 2014
The report predicts the SaaS category market cap to reach ~$600bn by 2020 with a share of ~38% of the total [market cap] of software, making the SaaS business model extraordinarily attractive even to older, more established companies. Success means moving the relationship beyond the sale.
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