Currency Alliance

DECEMBER 13, 2017

However, what isn’t being discussed so much is what GDPR means for customer loyalty. After all, GDPR is all about customers taking control of their data. And a customer signing up to a loyalty program is one of the most common ways for them to hand over their data to the merchant.

Loyalty 40

Loyalty Loyalty Programs Travel Customers 40

Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. This led many banks in Europe to close their rewards program over the past three years. Actually, they do. in 2017[vii].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. Value, that is, to a minority of highly-frequent, high-spending customers.

Loyalty 40

Loyalty Brands Loyalty Programs Airlines 40

GetFeedback

DECEMBER 21, 2018

More and more, companies are recognizing just how much customer happiness impacts revenue , and they’re focusing on transforming their customer experience to meet modern expectations. Only 19% of businesses report that they have a dedicated customer experience team to manage the experience. ( Genesys ). CallMiner ).

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

Currency Alliance

OCTOBER 27, 2017

We have seen tremendous change across many industries during the past 40-50 years, and these changes can help predict the next evolution in the loyalty sector. Unfortunately, the customer loyalty sector has not kept pace. Most loyalty programs still retain largely the same design as 20 years ago.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

ProProfs Chat

DECEMBER 12, 2019

Customer Service Affecting Customer Retention. 69% of US customers state that customer service is very important to increase customer loyalty for a brand. Customer loyalty and customer service go hand in hand. B2B Customer Retention Statistics. 60% of customers agree to this fact.

Customer Retention 88

Customer Retention Loyalty Programs Social Media Loyalty 88

ProProfs Chat

JUNE 21, 2019

The cost to acquire customers can be very high, especially if your product or service is expensive. Cost to retain customers, however, can be much lower if done right. Building customer loyalty implies you can sell multiple products and services to the same customer over a period of time.

Customer Retention 63

Customer Retention Strategy How To Case Study 63

ProProfs Chat

JULY 30, 2021

in the Q4 of 2018. Former CEO of McDonalds, Steve Easterbook confirms that brand perception is one factor that helped the company grow in the last quarter of 2018. Hence, creating a good brand perception comes with a lot of benefits like increased customer loyalty, ability to face greater competition, and more. (a)

Brands 111

Brands Net Promoter Score Social Media e-support 111

ClearAction

OCTOBER 1, 2018

A loud warning siren can be heard in study after study showing customers’ and managers’ perceptions to be static over time and lower than desired overall. For example, the 2017 and 2018 Forrester Customer Experience Index TM reveals no companies exceeding 72 on a 100-point scale and very little change in any industry.

Customer Experience 63

Customer Experience Effort Score ROI Study 63

Currency Alliance

MAY 31, 2018

Retail, travel and FMCG brands – the kinds of brands I work with as a loyalty industry supplier – are notoriously less eager for change. Against a backdrop of a struggling supermarket sector, Morrisons quickly posted its first pre-tax profit in over a decade [vii] , and achieved a further round of record-breaking financials in 2018 [viii].

Innovation 40

Innovation Company Loyalty Policies 40

Currency Alliance

MAY 31, 2018

Retail, travel and FMCG brands – the kinds of brands I work with as a loyalty industry supplier – are notoriously less eager for change. Against a backdrop of a struggling supermarket sector, Morrisons quickly posted its first pre-tax profit in over a decade [vii] , and achieved a further round of record-breaking financials in 2018 [viii].

Innovation 40

Innovation Company Loyalty Policies 40

SmartKarrot

SEPTEMBER 3, 2021

Most brands ensure their customers stay in the know via emailers or regular communication; they often bring them back to the brand via loyalty plans, exclusive offers, etc. In a nutshell, retention marketing is a strategy to retain your existing customer base and pique their interest enough to consume your brand and make any purchases.

Marketing 10

Marketing Loyalty Programs Banking Customer Retention 10

ProProfs Chat

MAY 6, 2020

Customer Experience ROI Statistics. Customer Experience Through Social Media. Customer Experience & Engagement Statistics. Customer Experience & Retention Statistics. Customer Experience & Loyalty Statistics. Customer Experience & Satisfaction Statistics. Future of Customer Experience.

Customer Experience 66

Customer Experience Social Media e-support Comparison 66