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ROI of Social Customer Service: How to Calculate It and Create a Strong Business Case

Natalie Petouhof

The report goes into a lot of detail so it’s clear how to calculate the ROI of social customer service: Many brands have experienced incidents where not taking care of an issue turned into a social media nightmare. Customer care extends far beyond the traditional call center. Social media metrics.

ROI 45
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How to Turn Social Media Customer Service into a Marketing Strategy

ShepHyken

Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Dan Gingiss started the Social Customer Care Track and interest has grown exponentially. Social Media Changes Customer Service. Social Proof.

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CXNext Live: New Research: How to Uplevel Employees with Knowledge Bases

Bold360

As the people who directly engage with customers on phone or in person, they are at the forefront of your company as the face of your brand. That’s why new global research from Ovum is creating buzz by uncovering what these employees are faced with and how to leverage artificial intelligence (AI) to deliver a better customer experience.

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Guest Post: Customer Experience: Expectation vs. Reality

ShepHyken

A good customer experience (CX) begins with a 24-hours seamless website user experience, followed by top-notch customer care, and concludes with the receiving of the product/service purchased from you. . Companies failing to meet good customer experience lose out on their customers ( American Express Survey 2011 ).

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Dollar Shave Club Teaches a Valuable Customer Service Lesson

ShepHyken

The Dollar Shave Club continues to impress me with their amazing customer service. I have used them as an example of how to create a membership experience , but now I want to focus on their ability to deliver amazing customer service. In 2012, they rolled out a promotional video on YouTube that was hilarious and went viral.

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Customer Experience Is… What, Exactly?

Experience Investigators by 360Connext

They will carry those emotions with them as they tell their spouses about how YOUR BUSINESS ruined their days. In fact, customer complaints via social networks has nearly doubled from 19% to 35% since 2011. These customers will feel anger whenever they see your brand represented and show that anger to the world.

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Brand Promise Delivered as Net Promoter Score Rises Dramatically

Pretium Solutions

Look at the results from any current survey out there measuring customer and brand loyalty. As a direct result of infusing the Golden Touchpoint™ into Philips’ fabric of its approach to customers, employee behaviors were transformed and NPS increased dramatically and sustainably across their customer care footprint.