Remove 2011 Remove Brands Remove Loyalty Remove NPS
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The Power the Ultimate Question

Horizon CX

The Net Promoter Score (NPS) or “the ultimate question” as it is commonly referred to, has a history that dates back a full 26 years. His research was then fully published in 2006 in a milestone book titled The Ultimate Question and revised and expanded even further in his follow-up publication in 2011 titled The Ultimate Question 2.0.

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Your Ultimate Guide to Brand Perception

ProProfs Chat

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111
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Supermarkets: How to Build a Winning Loyalty Program

Currency Alliance

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

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Brand Promise Delivered as Net Promoter Score Rises Dramatically

Pretium Solutions

Customer loyalty is built and sustained on the front line, in those daily interactions that take place between front line employees and the customer, who is often calling only because they have an issue or a problem with the company’s product or service. Pretium Solutions calls this new conversation The Golden Touchpoint™.

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The value of transactional surveys for your customer experience

Enalyzer

Transactional surveys measure the experience a customer has had within a particular transaction or interaction with your organization/brand, also known as a touchpoint. The most common types of transactional surveys are Net Promoter Score (NPS), Customer Effort Score (CES), and Customer Satisfaction (CSAT) metrics.

Survey 52
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Startups’ top priority in 2022: Nailing the customer experience

delighted

While 9 out of 10 startup founders say they collect customer feedback in some capacity, nearly a quarter of respondents (23%) said they only know moderately well what their customers expect from their brand, products or service. Delighted is one of the fastest and easiest ways to collect and act on customer feedback.

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Brand Promise Delivered as Net Promoter Score Rises Dramatically

Pretium Solutions

Customer loyalty is built and sustained on the front line, in those daily interactions that take place between front line employees and the customer, who is often calling only because they have an issue or a problem with the company’s product or service. Pretium Solutions calls this new conversation The Golden Touchpoint™.