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Understanding Negative NPS Score: Causes, Impact and Solutions

Lumoa

You’ve designed your NPS survey and emailed it to all your customers—and the results are in… but not those you were expecting. When it comes to gauging customer sentiment and loyalty, few metrics enjoy such widespread acclaim as the Net Promoter Score (NPS). Does it spell doom for your business?

NPS 208
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Want to Improve CX Significantly? Enhance Your Communication Strategies!

Daniel Group

Our survey database has well over one million completed B2B customer surveys from customers in material handling, construction equipment, bus and truck, and various other industrial markets. This analysis covers 600,000 surveys from 2008 in one vertical market. we found some interesting things.

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How NPS was pioneered at Intuit & Sprint, with Brian Andrews – CB46

Customer Bliss

Brian Andrews is a pioneer in the implementation of NPS – the Net Promoter System™. Here, we discuss the critical factors in embedding this approach not as survey-score chasing, but business transformation. He’s currently the Senior CX Principal at Medallia, after being VP, Customer Experience and NPS at Sprint.

NPS 163
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Choosing a survey methodology – NPS, CSAT, CES

Clicktools

In the customer experience world, there is no shortage of acronyms representing various survey methodologies — CSAT, NPS, CES, CXi, etc. So, as you examine survey methodologies, start with the end in mind. Net Promoter Score® (NPS®). — as well as plenty of claims and counter-claims about which one is the best.

NPS 49
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The Top 4 Customer Experience Challenges and How to Overcome Them

GetFeedback

The phrase Customer Experience (CX) didn’t become en vogue until 2008 when it surpassed Customer Satisfaction as the primary customer-focused keyword. . Since 2008, customer experience has burgeoned and become a key element at many companies. Take, for example, this survey response about who should own customer experience: Yikes!

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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

According to it, only 24% of the surveyed companies had a person in charge of the customer experience within their organization. It was only in 2008 that the Chief Customer Officer position started being recognized as an important role within a company. The most well-known and trusted CX metrics are NPS , CSAT , and CES.

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On Metrics and Complacency

CX Journey

In other words, their scores, e.g., NPS, are high, so they act like their goal is met, and there's nothing more that needs to be done about the customer experience. Not that we're going to blame the survey for your consistently great scores, but how long has it been since you've revisited your surveys ? Oh, and one more thing.

Metrics 88