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Part 2: The Strategic Role of B2B Customer Support

Team Support

Although the fundamental Support model may not need to change, the objectives and outcomes from Support operations must increasingly focus on sustaining and retaining existing customer relationships. This is the first step in customer retention. We’ll conclude this series in Part 3 with customer support versus customer success.

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Part 1: B2B Customer Support Transformation Imperatives

Team Support

Companies that are moving to subscription-based relationships with customers and seeking to bolster recurring revenue streams must leverage Support as an integral part of their post-sales strategies to sustain and expand customer relationships and drive recurring revenues.

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Part 3: The Strategic Role of B2B Customer Support

Team Support

In Part 1 and Part 2 of this blog series based on the whitepaper co-produced by ServiceXRG and TeamSupport, we introduced the concept of how to position the investment in customer support as a strategic value aligned to current business practices and target outcomes, and about the evolving role of B2B customer support.

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Part 1: The Strategic Role of B2B Customer Support

Team Support

Customer contact with Support identifies top features customers want. Support contact informs about the health of customer relationships. In Part 2 of this series, we’ll explore the evolving role of B2B customer support. Learn more at servicexrg.com.

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Inside Customer Success: HubSpot

Amity

With 20,000 customers worldwide, HubSpot is the world’s leading inbound marketing and sales platform, transforming the way businesses attract, engage, and delight customers. We sat down with Stephen O’Keefe, Director of Customer Success, to discuss how Customer Success has evolved at HubSpot over the last 7 years.

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Google Search Trends for “Customer Success”

ChurnZero

Of course, those of us in the Customer Success industry know that CS has become a very popular practice, department, and role specifically over the last 5-6 years, but what does this growing interest in the topic really look like? So, let’s take a look at interest in “Customer Success” as a search term on Google over time. .

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10 Leaders Share Their Customer Success Career Paths

Amity

Customer Success seems to be the new “it” job in SaaS. From new grads to established professionals with various backgrounds, there’s a growing interest in how to get into Customer Success. I got started in this industry back in 2004, shortly after I graduated from college.