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Find, Win, Keep: A simple customer centric business strategy

ijgolding

When you consider I left GE in 2004 – over twelve years ago, that is an impressive fact. Gary’s probing went as follows: ‘What is our strategy to sustainably FIND new customers?’ Back in 1999, the concept of the ‘customer journey’ did not really exist. ’ Now that is a question.

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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

How do you approach customer happiness in your company? Do you simply rely on the generic “the customer is always right” speech, or do you have a customer-centric culture in place that’s overseen by a professional who understands how customers think and feel, and who knows how to get that point of view across to other employees too?

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The desire to make a difference in creating a customer-oriented culture – an interview with Kathy van de Laar

ijgolding

I still hear things like: ‘I treat my customers how I want to be treated’ instead of how they want to be treated. I started EarlyBridge in 2004. We’re a small company specialised in customer insights, CX consulting and training/change management. We work with organisations large and small to help them be more customer-centric.

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10 Customer Service Podcasts to Add to Your Rotation

Kustomer

that end, we’ve curated a customer service-centric podcast list for you to peruse and enjoy. Check out our favorite customer service podcasts, or keep reading for some entertaining podcast history. Our Top 10 List of Customer Service Podcasts. The Power of the Podcast. The rest is proverbial podcast history.

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Localz Close £2M Funding Round to Support Business Post-COVID

CSM Magazine

Localz , leading experts in digital customer engagement, location, and communications technology announced today the closing of a £2 million venture round of funding led by London-based investment manager Triple Point. We manage over £1.8bn of private, institutional and public capital across four distinct investment strategies.

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How Apple Uses Psychology to Develop Outstanding Experiences

Beyond Philosophy

To the extent that Price Image is a part of their strategy, it has been effective. They naturally put customers first. I wrote a book in 2004, Revolutionize Your Customer Experience , that showed the four customer-centricity orientations that organizations have, which range from Naïve to Natural.

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Nintendo: The tech company with CX at its gaming core

CX Ahead

People tend to forget it, but customer experience (CX) is not a trend, a nice to have or doing the right thing. It is a business strategy. One that drives revenue through a focus on customer value, enriching relationships and reducing price sensitivity and churn rates. Great fun meets excellent experience design.