Remove 2001 Remove Customer Experience Management Remove Feedback Remove Interaction
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#CXSecrets: Collecting Feedback IS a Touchpoint

PeopleMetrics

Are you familiar with all the different ways your customers interact with your business? Whether you're a seasoned CX professional or you've never heard of CX, chances are you at least have some basic notion of the areas, or touchpoints, where customers interact with your organization. The forgotten touchpoint.

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If you want a consistent experience across all touchpoints, you must ask for customer feedback at each one

PeopleMetrics

There are five channels that we see often at PeopleMetrics: websites, mobile app, contact center, in location, and field services (in the home): Websites: refers to customers visiting websites to gather information about a company. Contact Center: an important touchpoint where customers call for more information or assistance.

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5 Strategies for CX Excellence

PeopleMetrics

After writing my book, Listen or Die , which outlined 40 lessons that turns customer feedback into gold, I often got the question: "what are the small handful of strategies that provide the biggest impact or provide the most insight on driving CX excellence?". Customer experience should be measured the same way - continuously.

Strategy 163
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Lesson #10: B2B VoC and B2C VoC Are Completely Different

PeopleMetrics

B2B companies usually have a smaller number of customers (typically called “clients”) who often pay a significant amount for products or services, while B2C companies usually have many customers with a lower comparative price point. Enter something called customer lifetime value, or CLV for short. Prioritizing Action.

B2C 122
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Lesson #7: CX Is NOT The Same As Customer Service. Know The Difference.

PeopleMetrics

Customer service is part of the overall customer experience, not the entire customer experience. It is vital to understand the difference between CX and CS as you implement Voice of the Customer (VoC). Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold.

CEM 117
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5 Recommendations for Reopening your VoC Program

PeopleMetrics

Basically, any company that is re-introducing human interactions with customers. Should we include new questions that are relevant to the “new normal” customer experience? It’s important that customers feel like they can provide feedback on their overall experience, even during these times.

CEM 121
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The One Relationship That Determines The Success of Your VoC Program

PeopleMetrics

As the lead of the customer experience team, you have to be multi-functional, with the right mindset and communication skills to connect with different personalities. This will help when interacting with your IT department, in that y ou’ll have to be incredibly specific about what you need. Legal & Procurement.

CEM 82