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How to Build a Next-Generation Loyalty Scheme

CSM Magazine

To keep loyalty schemes performing well, companies need to regularly collect data and member feedback on the types of rewards they offer, whether rewards accrue quickly enough, and how customers feel about those offerings. To begin with, when do you offer customers the opportunity to join your rewards program?

Loyalty 59
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Inspiring Retail Customer Experience Examples That Wow Customers

SurveySensum

Give Your Customers What They Want Nike is indeed winning hearts with its personalization in retail strategy, and one of the key ways they achieve this is by leveraging customer feedback. One notable example of this is their introduction of the program ‘Nike By You.’ One such brand that wins this is Tesla.

Retail 40
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Customer Experience Conferences and Events to Attend in 2017

ReviewTrackers

20:20 Customer Experience Summit by Marketforce gathers 250+ senior CX professionals from across a huge variety of industries, including retail, transport, financial services, media, telecoms, utilities, and more. Where: London, UK.

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How to Improve Customer Retention

InMoment XI

Deploy Microsurveys at Key Touchpoints: Get customer feedback in the moments that matter. At InMoment, we frequently sit down with brand executives and look at real-time metrics that show how much revenue has been recovered due to their closed loop program. Recover Customers Effectively.

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Bank loyalty: stay top-of-wallet through the next decade

Currency Alliance

Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.

Banking 52
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Investing in Innovation: Inside the Mind of the Man Behind Salesforce Service Cloud

Talkdesk

I’ve got a personal story here: We use a transportation service when I travel, and when I got off the flight in Las Vegas the other day, the driver sent me an SMS. I am a member of their loyalty program, so they greet me, give me a room, and the first thing I do when I get into my room is get on the internet.

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Investing in Innovation: Inside the Mind of the Man Behind Salesforce Service Cloud

Talkdesk

I’ve got a personal story here: We use a transportation service when I travel, and when I got off the flight in Las Vegas the other day, the driver sent me an SMS. I am a member of their loyalty program, so they greet me, give me a room, and the first thing I do when I get into my room is get on the internet.