5 Mistakes to Avoid in your Voice of Customer Program
PeopleMetrics
MARCH 30, 2017
Poor program design: Many Voice of Customer (VoC) programs are not designed well. Increase sales? Retain Customers? SurveyMonkey was not designed for a VoC effort and the customer will feel that. Not focusing on KPIs or Business Outcomes that you want to improve: Many VoC programs begin without the end in mind.
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