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Understanding The Relationship Between Brick-And-Mortar and eCommerce Retail

Second to None

For those retail brands that do prioritize improving the experience provided by their brick-and-mortar location, measuring what consumers desire can unlock the formula that gets more people to walk through your doors. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

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Measuring Your In-Home Associates’ Customer Service Capabilities

Second to None

Online ordering and eCommerce stores have allowed brands to utilize convenience as a tool to separate themselves from the competition. brands that complete this style of service need to make sure that their associates are maintaining the customer experience laid out by brand leadership.

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How to Establish a Customer Journey Through Email Marketing for Your Ecommerce Brand

Second to None

Email marketing remains one of the most effective ways to establish customer relationships and boost ecommerce sales. Why the Customer Journey is Essential. Again, your customers are exposed to a lot of distracting content online. Boosting ecommerce sales via email marketing requires finding ways to keep their attention.

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Voice of Customer Analytics: What, Why, and How to Do It

Lumoa

Voice of Customer (VoC) is not a new concept. It’s a strategy that many companies have used for years to understand and prioritize customer needs. In this article, we’ll go over what Voice of Customer data analytics is and the different types. In This Article: What is Voice of Customer Analytics?

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What is Next Generation Consumer & Market Intelligence – And Why Brands Need It

NetBase

Voice of customer. Here, for example, we can see what’s happening in the ecommerce category since January 1, 2020: From there, as we start to dig in to related conversations, with tendrils between clusters highlighting items that act as connectors between events, where we can explore relevant items. Business profiles.

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Guest Blog: Understanding the Impact of Competitive Benchmarking Programs

ShepHyken

If you are not investing anything into CX measurement at the moment, it may be more valuable to discover more about your own brand’s performance before beginning to measure what your competitors are doing. One organizational aspect that is a great opportunity for competitive benchmarking is the digital Customer Experience.

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Pros & Cons of Using NPS To Measure CX Success

Doing CX Right

Is “Net Promoter Score,” otherwise known as “NPS,” a good measurement of customer satisfaction. Many customer experience (CX) experts say yes. They depend on NPS as a sole metric to determine customers’ perceptions and feelings about their brand. SHOULD NPS SCORES BE TIED TO EMPLOYEE BONUSES? IS NPS A DRIVER OF REVENUE?

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