Are Customer Satisfaction Score (CSAT) Surveys Still Relevant?
APRIL 22, 2019
Customer Satisfaction Score (CSAT) surveys have emerged as the gold standard for measuring how customers perceive their interactions with a brand. However, there are many different survey methods to choose from to measure a customer’s experience — including Customer Effort Score (CES) , Net Promoter Score (NPS) , and many more. Yes, they’re still widely relevant for companies that want to deliver great customer experience.