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Customer retention in the telecom industry – new thinking

TechSee

With the telecommunications industry at saturation point, and with services largely commoditized, providers suffer from exceptionally high rates of churn. Accenture reports that 77% of consumers are no longer loyal to any particular brand, telcos must work harder than ever to retain their customer bases.

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Different Types of Customer Satisfaction Surveys: A Comprehensive Overview

SurveySensum

Types of Customer Satisfaction Surveys Questions to Ask in Customer Satisfaction Surveys on Different Scales Create a Customer Satisfaction Survey with SurveySensum Takeaway Types of Customer Satisfaction Surveys Here are the 5 types of customer satisfaction surveys that you can use at different touchpoints across the entire customer journey.

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NPS in Customer Service: Measure and Improve Customer Loyalty

SurveySensum

Many businesses use NPS as a tool to measure and improve customer loyalty. But how effective is NPS in customer service? The Role of NPS in Customer Service Net Promoter Score (NPS) is a popular tool for measuring customer loyalty, but its effectiveness in customer service depends on how it’s used.

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Maximizing Success in Call Center Campaigns

NobelBiz

These campaigns are essential, for expanding customer bases, nurturing leads and ultimately driving sales. One of the key benefits of outbound campaigns is their ability to expand customer bases. These campaigns play a crucial role in increasing revenue and expanding customer bases.

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Advance from Personalization to Customer Journey Orchestration

Pointillist

According to Forrester , “RTIM aligns outbound marketing campaigns with inbound, customer-initiated interactions to ensure relevance.” For example, a telecommunications provider might promote new mobile phones for a customer who is due for an upgrade. Customer expectations for personalization have evolved immensely.

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Playing Only to Net Promoter Score (NPS) Promoters: Good Business or Risky Venture?

Pretium Solutions

Recently, I came across an interview of Rob Markey, co-author of the Ultimate Question 2.0 , about the current state of the Net Promoter Score movement. The interviewer, Peter Fader , is the co-director of The Wharton Customer Analytics Initiative and a Professor of Marketing at the Wharton Schoo l. That is a risky venture at best.

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Playing Only to Net Promoter Score (NPS) Promoters: Good Business or Risky Venture?

Pretium Solutions

Recently, I came across an interview of Rob Markey, co-author of the Ultimate Question 2.0 , about the current state of the Net Promoter Score movement. The interviewer, Peter Fader , is the co-director of The Wharton Customer Analytics Initiative and a Professor of Marketing at the Wharton Schoo l. That is a risky venture at best.