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Advance from Personalization to Customer Journey Orchestration

Pointillist

According to Forrester , “RTIM aligns outbound marketing campaigns with inbound, customer-initiated interactions to ensure relevance.” For example, a telecommunications provider might promote new mobile phones for a customer who is due for an upgrade. Customer expectations for personalization have evolved immensely.

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8 Insightful Customer Journey Analytics Examples and Use Cases

Pointillist

Let’s dive into the first category of these customer journey analytics examples. The team estimates that rolling out the new automated system to all customers could save $14.1M In the meantime, the team can steer newly enrolled members into lower effort journeys to improve their experiences.

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5 Powerful Ways to Use the Customer Experience Metrics You Already Collect

Pointillist

A lot of CX professionals will admit to measuring customer experience but taking no concrete action from the data collected. Net Promoter Score ® (NPS ® ), in particular, has gained a lot of prominence in the last decade. There are a number of ways in which you can utilize customer experience metrics for product development.

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

Brenda Lynn Dichoso is a customer experience executive with direct vertical market experience in designing, implementing, and managing complex customer care operations in a telecom set-up. She is also a Global Public Speaker and Trainer and is skilled in customizing key messages for a variety of professional audiences.

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46 Customer Experience Pros Share the Biggest Mistakes Companies Make in Evaluating and Purchasing Customer Experience Software

Bold360

“The biggest mistake companies make evaluating and purchasing customer care software is…” Not utilizing the power of their CRM! CRMs are under-utilized for customer retention. Very few companies actually extend the pipe to include critical customer care steps such as “CHECK-IN” or “ISSUE RESOLUTION”.