Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Management.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Management.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

DECEMBER 4, 2023

The ability to target investment more precisely, with less wastage, and greater certainty of a positive customer experience, is steadily removing a lot of the uncertainty and risk around brands’ marketing ROI. And, since Currency Alliance is not in the data management business, I hope these trends are considered as unbiased.

Loyalty 59

Loyalty Trends Data Marketing 59

BirdEye

MARCH 4, 2024

When you guide recipients through a storyline specific to their interests over several touchpoints, they pay more attention and interact more than they would with traditional email blasts. Drive more revenue. Want to see the impact of Birdeye on your business? Remember: Lead with education first and promote offers second.

Marketing 109

Marketing How To Multi-Channel Tips 109

Currency Alliance

JUNE 11, 2019

Efforts included combining CRM data with data from its Facebook page as part of a push to encourage more customers to use and download their app. Your payment card may register at dozens of online and offline touchpoints every day. More money, fewer monies. References. [i] i] [link]. [ii] ii] [link]. iii] [link]. [iv] iv] [link]. [v]

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

delighted

APRIL 25, 2022

Every single customer that converts on their ecommerce platform, as well as in one of their 70+ retail stores, gets a Delighted NPS survey. All of that information is extremely valuable, and we use the native Delighted platform to mine those responses.” – James DeStefano, Casper’s Senior Director of Customer Marketing & CRM.

NPS 58

NPS CRM Ecommerce Retail 58

Currency Alliance

DECEMBER 17, 2019

This has mostly been via low-investment, tactical approaches that increase ROI, and educate the C-suite regarding long-term strategic value. Top priorities remain: getting all your customer data in one enterprise CRM. incentivizing more touchpoints so that you can build emotional loyalty. MASTER YOUR CUSTOMER DATA.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

NOVEMBER 17, 2020

We also tend to trust companies less and are overwhelmed with information coming at us via multiple channels – 24/7 – so deploying solutions that help customers save time is key across every touchpoint. deploying AI to automate touchpoints. acquiring rewards at better cost (creating a step-up in perceived value).

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Pointillist

JUNE 15, 2018

Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. Most ecommerce businesses retain fewer than 20% of their customers. The answer isn’t acquiring two new customers. Deep understanding of customers.

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

SurveySensum

FEBRUARY 10, 2022

Are you capturing feedback at all the relevant touchpoints/customer interactions handled by multiple teams? That’s why, NPS is measured at every touchpoint of marketing, sales, product, after-sales, onboarding, support, and renewal. . Understanding customer feedback at individual touchpoints won’t help you.

NPS 52

NPS Net Promoter Score Strategy Effort Score 52

SurveySensum

FEBRUARY 3, 2022

Are you capturing feedback at all the relevant touchpoints/customer interactions handled by multiple teams? That’s why, NPS is measured at every touchpoint of marketing, sales, product, after-sales, onboarding, support, and renewal. . Understanding customer feedback at individual touchpoints won’t help you.

NPS 52

NPS Net Promoter Score Strategy Effort Score 52

Comm100

FEBRUARY 6, 2018

Business Seeks Industry-Leading CRM. Business on a Budget Seeks Uncomplicated CRM. Business Seeks Industry-Specific CRM. Company with Reliable CRM Seeks Hassle-Free Live Chat Software. Business Seeks Social Media Software with Integrated Social CRM. Business Seeks Industry-Leading CRM. SalesForce.

Software 106

Software Customer Engagement Engagement Omni-Channel 106

Currency Alliance

MARCH 9, 2021

In a true, headless, loyalty platform, the backend functionality is purpose-built to be decoupled from the front-end customer touchpoints, connected via easy APIs. The first versions of ecommerce platforms emerged in the late 1990s. The most common of these services would be the CRM.

Loyalty 59

Loyalty Customer Engagement Engagement CRM 59