Optimove

JULY 12, 2021

Implement rewards/points programs, membership/loyalty programs, and VIP clubs to incentivize customers to increase engagement with your brand. How Do You Measure Customer Engagement? If you want to learn more about how to use customer engagement strategies to maximize loyalty and lifetime value, feel free to?

CRM 98

CRM Customer Engagement Engagement Strategy 98

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. For a time, banks hoped that third-party CLO providers would help banks achieve their loyalty goals.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands. How to compete.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

BirdEye

DECEMBER 8, 2023

7 online carpet cleaning marketing ideas 6 offline carpet cleaning marketing strategies 7 commercial carpet cleaning marketing strategies How to get carpet cleaning leads for your business? 6 tips 5 tips on how to start a carpet cleaning business Rebranding? How do you advertise your carpet cleaning business for free?

Tips 57

Tips Strategy Marketing Social Media 57

Currency Alliance

AUGUST 22, 2022

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. It’s also worth mentioning that points banks can be used in non-points based loyalty programs.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

BirdEye

APRIL 7, 2023

But how can you track costs per lead? Well, here’s how: Set up tracking goals: Your customer relationship management (CRM) software can be configured to determine how much money it costs to generate a single lead. To do this, establish goals in your CRM software to track your lead source from inception.

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

Currency Alliance

MAY 19, 2021

In the early days of ecommerce, a simple purchase on a website was the essence of online shopping. Ecommerce has changed. Any brand can embrace headless loyalty services quickly and easily – even if you already have millions invested in an aging loyalty program. Brands should be striving to….

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

Pointillist

JUNE 15, 2018

Most ecommerce businesses retain fewer than 20% of their customers. Retention campaigns are focused on indications that the customer is about to leave and how to make her stay. In retail and eCommerce, the focus of retention is on creating engaged customers that return to shop with you again. How to Measure Customer Retention.

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

Qualtrics

FEBRUARY 17, 2020

Join industry visionary Bruce Temkin to explore the Human Experience Cycle (HxC) and how it impacts every part of our lives. Restaurant, tire shop, or multinational retail chain – every business is a digital business now, not just the eCommerce giants. 13:30-13:50 // Weds, March 11 // XM Institute Theater. We’re all digital now.

Government 34

Government Leadership Employee Experience Automotive 34

Currency Alliance

MARCH 9, 2021

To understand headless loyalty, it helps to understand headless commerce (but if you already understand headless commerce, you can click here to go straight to the section on headless loyalty). The first versions of ecommerce platforms emerged in the late 1990s. The most common of these services would be the CRM.

Loyalty 59

Loyalty Customer Engagement Engagement CRM 59