John Paul

JULY 26, 2018

In the past, the success of the luxury concierge industry has in part, been built on the ability of concierges to capture all information on a client and either remember it, or manually enter requests and preferences into a CRM, which is then used for future requests. Modern technology is streamlining this process.

Technology 45

Technology Hospitality Hotels Loyalty 45

Currency Alliance

APRIL 10, 2021

Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score. Uncover the mountains of gold among your mid-tail and longer-tail customers. Your less frequent customers are probably spending about the same as those customers in your second decile – but with competitors.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

DECEMBER 13, 2018

Press releases always have to be taken with a pinch of salt, but this one cited a 70% increase in redemption rate across a 75,000-customer trial – an impressive achievement if it can be scaled across HSBC’s full customer base. Deeper marketing integrations. There are off-the-shelf solutions to help brands do just this.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

NOVEMBER 16, 2021

Relationships with suppliers, partners, dealing with customer issues, accounting, etc, needs to be proactively managed to optimize ROI. Managing a type of storefront where customers can shop for redemption options and pay with points can be a small or big business activity in its own right. Management. tours or museum visits.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

Relationships with suppliers, partners, dealing with customer issues, accounting, etc, needs to be proactively managed to optimize ROI. Managing a type of storefront where customers can shop for redemption options and pay with points can be a small or big business activity in its own right. Management. tours or museum visits.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Pointillist

MAY 23, 2018

Journey discovery is the best approach to reveal the numerous paths your customers actually take, as they engage with your company across channels and over time. Real-time personalization is a way to automatically deliver tailored content to each customer based on demographic, firmographic and behavioral data.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

Currency Alliance

JUNE 11, 2019

In 2017, Santander began an effort to move away from ‘big, molasses segments, like first-time house buyers’ and instead ‘reach people at specific parts of the customer journey with content that ‘was exactly relevant to them at the time’. Such an appreciation of the importance of liquidity (i.e., References. [i] i] [link]. [ii] ii] [link].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

NOVEMBER 17, 2020

Under the microservices model, customer data is in one enterprise CRM that coordinates with one enterprise Campaign Management System to coordinate touchpoints. Importantly, signals of customer needs and their lifestyle preferences no longer come just from your own data. Of course, the grocery sector also has high frequency.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

JUNE 16, 2020

Most loyalty programs might have 30% of total customers enrolled, but only 10-15% of customers active in the past 90 days. This demonstrates how relatively modest investments can help you tap into a much wider customer base. Engaging employees.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

SurveySensum

JULY 14, 2020

She is a Certified Customer Experience Professional (CCXP) and Executive Leader experienced in building corporate revenue through a loyal and referenceable customer base. He has been recognized in multiple Top Global CX Influencers” lists and is the co-author of the best seller ‘Smart Customers, Stupid Companies.’

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132