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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

Market Position and Brand Analysis: How do consumers perceive your competitors? When used in competitive analysis, these databases can help you understand how your competitors are succeeding in areas like customer retention and loyalty programs. Is it consistent with their target demographics?

Analysis 260
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Top 5 Customer Service & CX Articles for Week of October 30, 2023

ShepHyken

Traditional loyalty programs, which often offer points or cash rewards, are being outdone by a new trend: experiential rewards. My Comment: I’m a fan of rewards and loyalty programs for a reason. Done well, they foster repeat business and can lead to true customer loyalty. That sounds like a strong trio, right?

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The ultimate guide to business development in 2023

BirdEye

It can also help an organization identify the products and markets with a better return on investment and identify which deals to go after first. Market development strategy focuses on the consumer and their journey right from awareness to loyalty and all the strategies employed to ensure they reach that loyalty stage.

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Audience Segmentation: Strengthen Your Marketing Strategies and Reach Relevant Customers

SmartMessage Blog

Marketers improve efficiency: Targeted marketing efforts can save resources and maximize the return on investment as campaigns reach the most receptive audiences. Customization increases the satisfaction of consumers and improves loyalty metrics. It strengthens the bond between a consumer and a brand.

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Leader’s vision: #1 loyalty driver for the modern brand

Currency Alliance

Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. It may not even be through conventional loyalty marketing.

Loyalty 40
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How Can You Measure Returns On Employee Experience?

SurveySparrow

What is Return on Employee experience? We are quite familiar with the term, ROI or returns on investment. When it comes to measuring the benefits of a particular cost-related investment, there’s no effective metric available then return on investment (ROI). But have you heard the term ROX? .

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Loyalty partnerships: optimized models for partner contracting

Currency Alliance

As everyone knows in the loyalty industry, entering into new commercial agreements with partners can be a very time-consuming effort. After 2-18 months, a new partnership may go live, but during this time, 4-12 professionals across both companies have often invested hundreds of hours in the new relationship.

Loyalty 52