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15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 2]

Lumoa

More brands will (and should) bring up customer feedback to the decision-makers in the company, and with the help of some new amazing technologies we’re changing the way businesses see their customers. Technology advances will continue to inspire new innovations in customer experience. Read the full answers here below.

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Use Customer Feedback To Support, Not Punish, Your Employees

Second to None

Brands should strive to be as receptive to customer feedback as possible, collecting a trove of information that can then be converted into tangible changes to the way your team interacts with consumers. This feedback can be acquired in several different fashions, including voice of customer survey and mystery shopping programs.

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People Are What Drives Your Brand Experience: Who Is Representing Your Brand?

Second to None

Brands that have a long timeline of great social media service are proving to these digital communities that customers voices deserve to be heard. Customer Experience measurement can mitigate this risk because it helps leadership establish accurate data that can be used to recognize the best individuals and improve underperformers.

Brands 63
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CX: How it all works

Zeisler Consulting

Regardless of what sort of organization we’re talking about, and regardless of the segmentation of Customers, we can’t improve the CX without first listening to and understanding what our Customers say about our current products and/or services and what they’d prefer to see from them. Volumes can be (and have been!)

Culture 93
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Customer Experience Challenges According to 15 CX Experts

Lumoa

Our guests have multiple years of experience in managing and consulting customer experience management in global companies and now lead their own businesses helping companies make customers happier. Ian Golding, CCXP, CX Consultant and Trainer @ijgolding | blog “CX is at a very interesting point in its evolution.

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Why Reporting Matters When Developing A CX Measurement Program

Second to None

Ideally, leadership will find a vendor that easily allows the data to be spread throughout different levels of your organization, so employees are acting based on up-to-date, accurate information. Reporting is an often-overlooked aspect of a mystery shopping , voice of customer survey or other CX research program.

Report 59
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Are Your In-Store Employees Delivering Your Desired Brand Value?

Second to None

Brands in the retail space have an enhanced need to monitor the way their employees are interacting with customers because it can have a direct impact on a customer’s willingness to return and recommend your brand to their own personal network. Our solutions are developed on the basis of solid research and statistical science.