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Punching Above Its Historical Weight: Why Retention Should No Longer Play Second Fiddle to Acquisition

Optimove

In comparison, Acquisition VS Retention is a much newer concept. In 2018, The Loyalty Report – well – reported, that: 70% of customers are more likely to recommend brands with good loyalty programs. 77% are likely to stay with a brand with a loyalty program. Some questions are as old as time.

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The Surprising Secret to Sales Growth

Beyond Philosophy

On providing comparison shoppers with rational reasons to choose your product over another one. Traditional sales advice says that it’s easier to keep a past customer than to get a new one, and so there’s been a proliferation of customer loyalty programs over the past few years. Customers aren’t as loyal as you think they are.

Sales 124
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Empowering Retail Staff: Training for Exceptional Customer Service

CSM Magazine

Comparisons : Being able to compare and contrast with similar products or brands. Loyalty Programs : Engaging customers with rewards, exclusive offers, and personalized deals. Of course, in the age of social media such experiences can quickly be shared, amplifying the impact.

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Punching Above Its Historical Weight: Why Retention Should No Longer Play Second Fiddle to Acquisition

Optimove

In comparison, Acquisition VS Retention is a much newer concept. In 2018, The Loyalty Report – well – reported, that: 70% of customers are more likely to recommend brands with good loyalty programs. 77% are likely to stay with a brand with a loyalty program. Some questions are as old as time.

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The Year 2022 – A Case Study of a Happy Customer

Currency Alliance

Take loyalty programs for example. Sometimes I worry about privacy, of course, but this is the world we’re living in. When I was younger I was a member of a coalition loyalty program but it never seemed to offer me the same kind of value. The system now is incredible by comparison. I get that.

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How to Create Your Customer Journey Map and Optimize the Touchpoints

Retently

Comparison – This is when leads use all the information they were offered to compare your product/service with your competitors’. Brand Loyalty – If the product/service experience was positive and the customer is satisfied with your brand, they will likely start becoming loyal and promoting your business.

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Bank loyalty: stay top-of-wallet through the next decade

Currency Alliance

Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.

Banking 52