Currency Alliance

DECEMBER 20, 2022

During 2023, brands will make it easier for more customers to realize value from loyalty program participation. This will help them engage many more customers – particularly in the mid-to-long tail: previously not seen as a valuable target for loyalty marketing, but now recognized as a leading source of incremental revenue.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Management.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Management.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

BirdEye

APRIL 7, 2023

By tracking the right marketing KPIs, you can course-correct, amplify suitable campaigns, and achieve higher goals. Regularly assess how your sales revenues are performing in comparison to your losses. Return on Marketing Investment ROI is a pretty standard marketing KPI that every business tracks. Regular cadence.

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

SurveySparrow

MARCH 29, 2023

Build product comparison charts. The objective should be to maximize your ROI from the customer. Metrics like customer lifetime value (CLV) tells you how much business your customer brings over the course of their association with you. Develop original reports and research that will show you as an industry leader.

Customer Journeys 52

Customer Journeys Ecommerce Touchpoint Social Media 52