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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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15 Types of social media to help boost your brand

BirdEye

Using social media to grow your business’s presence online is a great start, but keeping up with new platforms can be challenging. There are more than a dozen types of social media with more popping up every day. Table of contents Choosing the right social media types for your business 1. Social networks 2.

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6 Ways to Improve Omnichannel Customer Experience

Lumoa

Buyers will get a connected brand experience throughout all channels, including physical outlets, e-commerce stores, social media pages, and even through SMS and push notifications. Consider a customer looking to buy sports shoes from a popular brand. Instead, use a single platform to show your brand in multiple ways.

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How to Turn Social Media Customer Service into a Marketing Strategy

ShepHyken

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Social Proof.

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

A consistent branding, messaging, values, even pricing across all platforms – be it your website, social media, email campaigns, or the physical in-store experience – help avoid customer confusion and reinforce a recognizable brand identity. This highlights the importance of customer retention for business growth.

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20+ ideas on how to promote your business locally

BirdEye

Whether you’re a battle-tested entrepreneur or just getting your feet wet, the no-nonsense, results-driven techniques below will show you how to advertise your business, skyrocket your brand visibility, and help you develop profitable relationships with your community. Use social media to promote 4. Table of contents 1.

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Top 20 roofing marketing strategies to boost your business 

BirdEye

Improved brand awareness that comes from social media presence, organic content marketing, and email marketing. Use social media marketing to improve digital presence Most business inquiries start on social media platforms. Answer social media messages and capture leads from this channel.