article thumbnail

Has Marketing lost its way or is it just changing? A perspective by Bernard Page

ijgolding

Some say the correct answer is ‘Customer Service’ Some say ‘with the CEO’ Some might say under the responsibility of a ‘Chief Customer Officer’, or a ‘Chief Experience Officer’ Others might say ‘Marketing’ The debate rages on globally – is there a right answer to the question?

article thumbnail

Big Controversy: Should We Stop All Certification Now? Join the Debate…

Beyond Philosophy

It doesn’t connect your CRM with the point of sales to inform agents about the customers. Instead, Mead says it shows how to journey map, incorporate analytics, and voice-of-customer insight into your organization. Few companies have a Chief Customer Officer. Instead, firms rebrand marketing people.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best of the Podcast: Revamp Your Employee Experience By Rethinking Your Hiring Methods

Customer Bliss

Eric is a proven customer experience leader who specializes in building and growing customer experience and voice of customer organizations across multiple industries including travel & hospitality, high-tech, financial software, healthcare, energy, retail, and telecom. CX Click To Tweet. About Eric Smuda.

article thumbnail

CX / VoC: DIY or Hire a Guide?

CX Journey

What This Means for VoC / CX In-house customer experience teams face a similar dilemma when deciding whether or not to hire a vendor or consultant and to what degree. Bear in mind that often the purchase of a consultant''s time comes equipped with their expert use of various VoC and CX tools. Does your team have an evangelist?

Hotels 171
article thumbnail

ANNOUNCING Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold

PeopleMetrics

These easy-to-use best practices provide CX leaders with the tools needed to build exemplary Voice of Customer programs that deliver ROI, turning customer feedback into gold. Many companies collect customer feedback, but very few act on what they hear. and Chief Customer Officer 2.0.

article thumbnail

Nasdaq Speed Reads: Would You Do That To Your Mother?

Customer Bliss

How to Create Great Customer Experience . NasdaqSpeedReads : When it customer service, author and expert Jeanne Bliss shares an important question Chief Customer Officers should ask –“Would You Do That To Your Mother?” Voice of customer, survey, journey mapping, etc.

article thumbnail

The A-List: Customer Success

Amity

Alex curates the Customer Success Newsletter which is a weekly curated collection of 4 helpful articles from around the Customer Success community. The Customer Success Newsletter. Customer Success Expert - Glide Consulting. The Glide Consulting Blog. Director of Customer Success Education - CSM Practice.