Optimove

MARCH 14, 2024

The image below shows how brands can segment their players so that each target group receives the most relevant and personalized messages with their preferred content, offer, channel, and more. Leverage existing high-lifetime value players : Identify best-performing existing players and reverse-engineer their acquisition strategies.

Tips 52

Tips Marketing Sports Gamification 52

CSM Magazine

AUGUST 4, 2023

Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. These engaged customers, in turn, share their delightful experiences with friends and family, acting as brand ambassadors and attracting new customers to the coffee shop.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Promote content created by your followers with branded hashtags.

Social Media 98

Social Media Brands Video Entertainment 98

BirdEye

NOVEMBER 20, 2023

This strategy transforms satisfied customers into brand champions who actively refer new business. Thanks to smart referral marketing software tools, it’s now easy to implement referral programs that drive results. Referral marketing is a strategy that encourages existing customers to refer new ones to your business.

Software 62

Software Marketing Multi-Channel e-support 62

Retently

APRIL 18, 2024

Analyzing in-app NPS survey data enables companies to identify customer satisfaction trends, benchmark against the industry, and turn feedback into action, impacting product improvements and customer retention strategies. Enhanced Decision-Making: Yields data-driven insights to guide development priorities and marketing strategies.

NPS 78

NPS Survey Net Promoter Score Effort Score 78

CSM Magazine

SEPTEMBER 8, 2023

In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty. A/B testing can be a game-changer here, allowing businesses to discern the most effective pricing strategies. It’s vital to maintain customer trust.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

SmartKarrot

DECEMBER 10, 2020

SaaS gamification is one such technique that has helped businesses up to a vast extent in this context. In today’s world, grabbing people’s attention has become one of the biggest assets for the brands. With so little time to spare, it has become a challenge for the brands to engage their customers. What is SaaS gamification?

Gamification 11

Gamification Customer Success Social Media Loyalty 11

Currency Alliance

JUNE 21, 2018

In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI. Gamification, for instance.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

SurveySensum

JULY 19, 2023

According to a new Forbes Insights and Arm Treasure Data survey of more than 1000 customers worldwide, 74% of customers said they are likely to buy from brands based on experience alone. This statistic emphasizes the critical role that retail customer experience plays in customer loyalty, brand advocacy, and business growth.

Retail 40

Retail Examples Customer Experience Social Media 40

Comm100

SEPTEMBER 22, 2016

High-Profit Strategies in the Age of Techno Service by John A. Goodman shows you how to develop and implement a good customer service strategy with the cutting-edge tools at your disposal. But the true purpose of every support team venture is to create customer loyalty. Loyalty 3.0: Customer Experience 3.0:

Customer Service 100

Customer Service Case Study Gamification Culture 100

ProProfs Chat

APRIL 25, 2019

Build a Customer Loyalty Program. This can be done through the channels of customer loyalty or rewards. Loyalty bonuses, gamification, user-generated content are simple but effective tools you can use to increase customer retention. Related Read: Boost Your Business Growth Using Customer Satisfaction Score.

Customer Retention 66

Customer Retention Net Promoter Score How To Social Media 66

Lumoa

FEBRUARY 9, 2023

If you want to know, how B2C CX is different from B2B CX, check: this insightful article, written by Lynn Hunsaker “ The big difference between B2B customer experience and B2C ” in MarketingMag Brand Experience Brand experience is how you design, see and want your customer experience to be. So why should you care?

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

SurveySparrow

JANUARY 14, 2020

But it’s certain that having a loyal base of customers who are happy to rally around you is the best thing that you can possibly have for your brand. You have various benefits by following well-defined customer retention strategies. What are the best Customer Retention Strategies? What is customer retention? Saves money.

Customer Retention 52

Customer Retention Gamification Feedback Loyalty Programs 52

ProProfs Chat

JUNE 30, 2020

It’s not the amount of knowledge you are willing to offer, but the efforts you wish to take to keep your customers satisfied and loyal to your brand. To help you understand this essence and develop better customer service strategies, we’ve curated a list of some of the best customer service books below. Develop personal brand.

Customer Service 85

Customer Service Handbook Customer Satisfaction Loyalty 85

Currency Alliance

MAY 20, 2024

Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.

Banking 52

Banking Loyalty Loyalty Programs Ecommerce 52

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. A few – such as Tarte, a US cosmetics brand – are way ahead of the game.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

ECXO

JANUARY 30, 2024

For example, if a customer has a positive emotional connection with a brand, they are more likely to overlook minor issues or price increases. They may also be more inclined to recommend the brand to others, further increasing the company’s customer base. This is what the famous NPS attempts to measure.

Rewards Programs 52

Rewards Programs Loyalty Brands Connections 52

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52