Lumoa

AUGUST 23, 2021

In any case, customer experience used to be the largest way to differentiate your brand among the turbulent sea of competition. New ways of interacting with customers A recent study from CMO found that 84% of companies were using social media for brand building and more than 54% have used it for customer retention.

Customer Experience 236

Customer Experience Social Media Video Analytics 236

Alida

MAY 21, 2020

Keeping communication channels open for two-way conversations with customers is pivotal in maintaining relationships while also enabling organizations to listen and adapt to their customers’ changing outlook, actions, and brand satisfaction during the pandemic.

Financial 246

Financial Survey Customer Change Communication 246

Maru Group

AUGUST 3, 2020

Legacy customer experience and voice of customer tracking systems are showing their age, to the point where large research budgets are yielding fewer insights as the program ages. In this article, we explore how to ensure your tracker stays flexible and meaningful to capture relevant and timely customer insights.

Brands 52

Brands Government Study Metrics 52

Blake Morgan

OCTOBER 31, 2022

Survey response rates are dropping because customers feel brands don’t care about their opinions. Instead of relying on NPS, brands should consider the most valuable metrics. Feedback is crucial, but brands must pay attention to customer data and not waste their time.

Customer Centricity 105

Customer Centricity Survey Net Promoter Score Effort Score 105

Michelli Experience

SEPTEMBER 4, 2018

My team and I, have helped many businesses understand not only the elements of a journey map but also the why and how of map creation, persona-development, and the optimal branded experience principles that should be delivered at key customer touchpoints. We’d love to hear about the success and benefits garnered from your maps.

Customer Journeys 220

Customer Journeys Government Touchpoint Tools 220

C3Centricity

NOVEMBER 20, 2017

The one you use, will depend upon whether you are looking to grow your brand through your marketing activities or looking to develop a new product or service offer. If so is it the leading brands which are increasing, or are there new brands that were recently launched which are making the difference? Is the category stable?

How To 168

How To Insurance Groups Consumers 168

SurveySparrow

DECEMBER 22, 2019

There are several pieces of research which suggest how the average customer loves being asked about their experience with a brand or a product. Asking questions to your customers regularly helps you unearth nuggets of wisdom about how to run your business. There is no business without your customer.

Feedback 85

Feedback Net Promoter Score Social Media NPS 85