Currency Alliance

JUNE 16, 2020

The incredible degrees of customer engagement that have been achieved, should inspire and guide the efforts of loyalty marketers in the coming year. Vodafone may be keeping score behind the scenes with a unit of measure like points, but customers don’t know. Hybrid points programs.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

SurveySensum

MARCH 1, 2024

A retail company, MagnetHome enthusiastically embraced the Net Promoter Score and started measuring customer loyalty. They gathered all the responses diligently but stumbled into the “Everyone’s-the-Same” trap – treating all scores equally. 6 Common Rookie Mistakes in Net Promoter Score Analysis 1.

Net Promoter Score 52

Net Promoter Score Analysis NPS Effort Score 52

Storyminers

JULY 6, 2020

His best-selling book in 2016 is called: How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing. As part of Qualtrics’ XM Institute, she focuses her efforts on helping organizations optimize their experience management (XM) programs. Aimee Lucas. Arie Goldshlager. Martin Hill-Wilson.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Storyminers

JULY 6, 2020

His best-selling book in 2016 is called: How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing. As part of Qualtrics’ XM Institute, she focuses her efforts on helping organizations optimize their experience management (XM) programs. Aimee Lucas. Arie Goldshlager. Martin Hill-Wilson.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

Currency Alliance

NOVEMBER 16, 2021

This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher. but the effort is also high (perhaps 1-0.8 = 0.2). and a modest effort of perhaps 0.25 (i.e.,

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher. but the effort is also high (perhaps 1-0.8 = 0.2). and a modest effort of perhaps 0.25 (i.e.,

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

MARCH 20, 2020

share customer insight among partners, so you know how to maximize lifetime value for each customer, and can create more personalized engagement. Brainstorm for each how you could cut 10-50% of that cost with a little concerted effort. Meet with the brand to discuss, test, and learn from MVP efforts. What to do?

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Wootric CX Blog

MARCH 9, 2021

Begin With Net Promoter Score (NPS). It’s time to ask your customers some essential questions. To get customers to give you actionable feedback, you’ll want to use micro surveys. Give you a score (aka metrics!) on customer loyalty or satisfaction. Net Promoter Score (NPS). Customer Effort Score (CES).

Feedback 52

Feedback Net Promoter Score NPS Effort Score 52

Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. If your objective is to increase customer frequency, these are some suggested tactics. Offer ‘special’ incentives for non-frequent customers. fairly frequent customers. everyone else. For Retail. Frequent business travelers.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Customer Alignment

DECEMBER 18, 2017

The gap between (rising) customer expectations and the quality of customer experiences being delivered, is getting greater. From what we can see, most of the efforts and focus in 2017 have been on beginning to ‘listen’ to customers and naturally act upon this information. Othello ) So, there was much talk.

Omni-Channel 45

Omni-Channel Customer Journeys Chief Customer Officer NPS 45

Currency Alliance

MARCH 21, 2019

More agile, affordable, and powerful loyalty platforms are now top priority for brands as they seek to build the richest customer insight, and enable differentiation in an increasingly crowded loyalty landscape – where gaining customer attention will be a major bottleneck.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

APRIL 10, 2021

Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score. You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. The 40-60% of less frequent customers are a far larger commercial opportunity.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

FEBRUARY 10, 2021

In my opinion, if someone believes they have reached ‘best practice’, then they typically stop thinking about how to create more value for all stakeholders, and simply allow inertia to drive their customer engagement efforts. If you get either of these dimensions wrong, no amount of points will make customers loyal.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52