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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. Mastering customer data (finally). 1. Looking beyond transactional rewards.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. So the initiative offers meaningful utility to many customers. Most loyalty programs might have 30% of total customers enrolled, but only 10-15% of customers active in the past 90 days.

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What really makes customers happy?

ijgolding

To know what makes customers happy, it must be possible to define their core ‘needs and wants’. A customer NEED is something that is very important (rather than just desirable) and that is a necessity or a basic requirement – an airline getting you to your chosen destination on time, for example. My book, ‘Customer What? –

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What is Feedback Looping? Its Importance, Examples, and Impact

SurveySparrow

Prioritizing Changes: Based on customer feedback, a restaurant may prioritize menu enhancements over interior decor changes if menu dissatisfaction is a recurring issue. Iterative Nature: After upgrading its booking system, a hotel chain continuously refines the system based on user feedback, ensuring ongoing enhancement.

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Engage, build & maintain customer relationships with a 360 degree view of your customer and your business

LoyaltyPlus

The LoyaltyPlus product models are designed to cater for small to large customer bases for airline, hospitality and retail Industries, providing a quick and effective passage to owning a loyalty programme in the cloud. Gain crucial customer insight – get the unfair advantage. Get the unfair advantage. Just Engage.

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What is Customer Experience Value Creation?

ClearAction

Customer experience value creation occurs when you empower customers to achieve their goals with greater satisfaction in a win-win approach. Customer experience value quotient opens your thinking for innovations on both sides of the ratio. Everyone in your company can contribute to customer experience value.

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AI is the Powerhouse Enabling Friendly Customer Service

CSM Magazine

Gartner recently found that by 2020, 55 percent of major brands will have some kind of AI initiative in place, many of which will be focused on customer service. One industry constantly flooded with inquiries is the airline sector. But how exactly are airline companies and others stepping up their customer service game with AI?