Airlines Customer Base Customer Insights Magazine 
Currency Alliance
JUNE 16, 2020
Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. So the initiative offers meaningful utility to many customers. Most loyalty programs might have 30% of total customers enrolled, but only 10-15% of customers active in the past 90 days.
LoyaltyPlus
AUGUST 4, 2017
The LoyaltyPlus product models are designed to cater for small to large customer bases for airline, hospitality and retail Industries, providing a quick and effective passage to owning a loyalty programme in the cloud. Gain crucial customer insight – get the unfair advantage. Get the unfair advantage. Just Engage.
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Currency Alliance
AUGUST 16, 2019
From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. Value, that is, to a minority of highly-frequent, high-spending customers. Value, that is, to a minority of highly-frequent, high-spending customers.
Currency Alliance
DECEMBER 17, 2019
a German auto servicing retailer, used data from a range of sources to identify if customers would be returning to a hot car, and target a points-based offer for air conditioner maintenance. By 2025, strive to: get 70-80% of customers active in the loyalty program. But they also represent a fraction of your customer base.
Currency Alliance
FEBRUARY 26, 2019
The people doing this work are typically called buyers, and they are highly trained merchandizing professionals who get bonuses based on ‘sell-out’ – not cost savings or negotiating prowess. Hotels and airlines have this type of person too, but they are not in the loyalty department. This is a missed opportunity.
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