Airlines Brands Rewards Programs Strategy 
ProProfs Chat
FEBRUARY 22, 2019
Loyal customers spend about 30% more with brands than new customers. And, a well-designed loyalty program can act as a profitable investment and reduce the likelihood of customers going to your competitors. Understand this, customers expect a brand to provide a delightful experience and exclusivity.
ShepHyken
JANUARY 26, 2022
It seems that almost every time I get my car worked on, call my internet provider, stay at a hotel, fly on an airline, order almost anything online, etc., Because many times I leave my name and phone number in the comment section for the company or brand to call me. I get a survey. You get the idea.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Currency Alliance
APRIL 15, 2024
Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. For some brands, issuing your own loyalty currency is certainly desirable. This actually is not true.
Beyond Philosophy
MAY 10, 2017
If you’re like me, you have loyalty cards for three different supermarkets, a half dozen airlines, several hotels, a dozen or so assorted retailers and the local frozen yogurt shop. And the very nature of loyalty is shifting: 77 percent of all consumers say they’re more willing to switch brand loyalty than they were even three years ago.
Currency Alliance
FEBRUARY 26, 2019
We believe these trends will occupy most brands’ efforts during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). Define the strategy.
Currency Alliance
SEPTEMBER 5, 2018
Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. Powerful consumer brands, meanwhile, are building their own coalitions. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii]. Trust issues.
CX Journey
JULY 13, 2017
a strategy a mandate employee motivation employee recognition something that is "done" (I read an article once that included a note about "if employee engagement is done properly.") on the part of the employee about the brand and (2) what the organization does (mission, purpose, brand promise, etc.) Employee Engagement is not.
Expert insights. Personalized for you.
82 
Let's personalize your content