Remove Advertising Remove Loyalty Programs Remove Retail Remove ROI
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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. It has been our experience that customers estimate how much value they can earn from a loyalty program before deciding to join.

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6 Ways to Improve Omnichannel Customer Experience

Lumoa

For example, Target, one of the top US retail chains, improved its pickup sales with an omnichannel campaign. Nike, another well-known retail brand, achieved higher annual revenue by investing in multiple channels. Retail company Lifestyle has significantly improved its retention rate by focusing on customer engagement.

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Bank loyalty: stay top-of-wallet through the next decade

Currency Alliance

Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.

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Supermarkets: How to Build a Winning Loyalty Program

Currency Alliance

One of the earliest loyalty programs came out of the grocery sector. S&H’s began selling their Green Stamps to retailers in 1896. Loyalty programs are essentially a value exchange. These ‘earn’ partners are where retailers in other territories have made real gains. Click has exploited this masterfully.

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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. Loyalty personalization has been subsumed into a wider conversation about data actionability.

Loyalty 59
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Travel Sector: How to Build a Winning Loyalty Program

Currency Alliance

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. A world-beating program in travel. Velocity: a leader in modern loyalty.

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Implications of interchange fees for loyalty marketing

Currency Alliance

Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Next, we explain how to increase the perceived value of your loyalty currency, so that your loyalty program is more effective, and the ROI increases.

Loyalty 52