article thumbnail

Voice of Customer Maturity: Ultimate Guide

ClearAction

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of Customer Maturity Today 2. So, what does it mean? Outline: 1.

article thumbnail

How To Stand Out In The Sportswear Industry

Second to None

Getting the most famous athletes to represent your brand will help spread the word, but if your products are faulty or poorly designed, the customer community will quickly realize the façade. One metric that stood out in the study was customers who were proud to say they have purchased from a specific brand.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Powerful Impact of a Great Social Media Reputation

Second to None

2] This staggering statistic should be enough to convince leadership in your organization that investing in reaching customers via social media is a surefire way to connect with a massive population. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

article thumbnail

Digging Deeper into Net Promoter Score

Second to None

Furthermore, a happy customer is more likely to refer their family and friends. Referrals play a crucial role in the growth of a company’s customer base. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. Trust is critical in this age of information overload.

article thumbnail

Important Mobile Marketing Faux Pas to Learn From

Second to None

Since happy customers are one of the most important components of success, mobile marketing offers plenty of unique ways to connect with your target audience. New technology and marketing opportunities tend to make people forget the basics when it comes to advertising. If this happens, your marketing campaign will suffer.

article thumbnail

Perfect These Three Things To Curate A Great Customer Experience

Second to None

In doing so, they’re layering unstructured social data on top of existing customer data (like purchase history) and creating a more complete view of the customer. ” Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. Final thoughts.

article thumbnail

Why Loyal Employees Are Your Most Valuable Asset

Second to None

Studies have actually shown that 92% of consumers trust the advocates of a brand over other forms of advertising (particularly direct forms of advertising from the company itself). Your employees bridge the gap between your business and your customers, as they’re the people who will be interacting the most with them.