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5 Things We Learned from the Customer Experience Speakers at the Sydney XI Forum

InMoment XI

InMoment’s Global CMO, Kristi Knight , took us through the evolution of customer experience (CX). CX started out in the golden age of advertising, market research, and understanding consumers. Then, the internet was born, and online surveys were created to collect customer feedback in a timely manner.

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A Winning Combination: Unstructured & Structured Data Analytics in Today’s Customer Experience Environment

InMoment XI

Over the last few weeks, there have been several announcements from large tech players in the world of VoC (voice of customer) and CX (customer experience). I thought I’d spend a moment explaining what these announcements mean for those of us who are VoC, CX and Customer Insights professionals.

Analytics 493
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3 Steps For Capturing the Voice of the Customer

Kustomer

Data from customers can be used in a variety of ways to make business decisions better suited to your customer base. Understanding VoC can help you improve products, create new marketing strategies, uplevel your advertising, and even rebrand your company. Gather Feedback.

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A Winning Combination: Unstructured & Structured Data Analytics in Today’s Customer Experience Environment

InMoment XI

Over the last few weeks, there have been several announcements from large tech players in the world of VoC (voice of customer) and CX (customer experience). I thought I’d spend a moment explaining what these announcements mean for those of us who are VoC, CX and Customer Insights professionals.

Analytics 295
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Voice of Customer Maturity: Ultimate Guide

ClearAction

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of Customer Maturity Today 2. So, what does it mean? Outline: 1.

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CX Secrets: The Importance of Aligning CX with Marketing

PeopleMetrics

Today we're talking about your advertising and marketing versus your customer experience, and the importance of making sure that the experience being advertised to your customers is consistent with what your customers actually experience when interacting with your brand. Know Your Meme. Consistency is key.

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How to Use VoC Data To Drive Engaging Pharmaceutical Experiences

Kitewheel

The data that these customers generate and provide can be used to improve their customer experience and ensure that they are more safely pursuing their goals of better health. To maximize the impact your business has you need to listen to the Voice of Customer data being generated every day across your business. .

Data 52