I Buy, Therefore I Am: The Psychology Behind Why We Choose Our Favorite Brands
InMoment XI
MAY 14, 2022
The truth is, most Nike customers are just like you and me: casual athletes or city dwellers who are drawn to the aura of innovation and inspiration associated with The Swoosh. This is a perfect example of a co-created brand identity that satisfies customer needs while staying true to the brand’s promise.
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