C Space
JUNE 15, 2020
The Brand Move Roundup – June 15, 2020. The 100-year-old brand has come under criticism over the years for marketing its ubiquitous product in shades that only match very light skin colors. Frustration among communities of color led to competitive marketing from challenging brands like Ebon-Aide, Browndages and Tru-Colour.
Oracle
APRIL 6, 2021
2020 forced supermarkets and grocery retailers into reinvention mode. From the way consumers buy groceries to how they’re rewarded for their loyalty, the impact of shopping for essentials in a pandemic has permanently changed the grocery market. Digitize your program. supermarket.
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ShepHyken
APRIL 20, 2020
My Comment: I’ve always said that many loyalty programs are often marketing programs, where repeat purchases earn points or free merchandise. 7 Ways to Add More Value to Your Loyalty Program by Emily Rudin. The post 5 Top Customer Service Articles For the Week of April 20, 2020 appeared first on Shep Hyken.
Currency Alliance
JUNE 16, 2020
For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. There’s a lot of useful takeaways in this, for loyalty marketers.
Currency Alliance
NOVEMBER 14, 2019
The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. as some of the major causes.
Method:CRM
JULY 15, 2020
One bad customer service experience stops 80% of buyers from returning to a business.” – Small Biz Trends, 2020. This means having your sales and marketing teams think about whether the leads they bring in are a good fit for your product. Thankfully, a CRM can help you manage and serve your customers better.
delighted
NOVEMBER 5, 2019
For 2020 and beyond, the answer is both. Identifying who the promoters of your business are can help influence marketing, sales, and other business decisions. Customer or potential customer emails can be captured digitally by encouraging customers to sign up for newsletters and rewards programs. Web-based chatbots.
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