2018 Effort Score Loyalty ROI 
GetFeedback
SEPTEMBER 20, 2019
NPS, CES, and CSAT are customer loyalty metrics. They’re used to measure the level of loyalty that a customer has toward your brand. Today, we’ll discuss the three most popular customer loyalty metrics that fall under the structured category—NPS, CES, and CSAT—and the role that each should play in your CX strategy.
Second to None
FEBRUARY 28, 2019
Compared to clear-cut investments, the ROI of CX can appear to be ambiguous. Watermark Consulting’s 2019 Customer Experience ROI Study [1]. Results for transaction-based models: The transaction-model data focused on the annual revenue increase per customer in relation to the CX score that the individual reported.
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Currency Alliance
JUNE 21, 2018
That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. So in the context of the gongs now having been handed down, here’s a look out over loyalty marketing landscape: what makes a winning program now, and what new surprises might be in store for 2019.
Currency Alliance
JUNE 11, 2019
A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. Rewards value rose 15% in Q3 2018 alone[vi]. Card attrition rates rose to 15% in 2018 from 10.5% Actually, they do. in 2017[vii].
Eptica
MAY 30, 2018
Date: Wednesday, May 30, 2018 Author: Olivier Njamfa The importance of customer experience in a winner takes all world. Published on: May 30, 2018. The difference in sales, revenue and loyalty between the number one player and the number two in many markets is therefore accelerating.
BirdEye
MARCH 9, 2021
From there, businesses aim to deliver positive experiences that delight those new customers to drive acquisition and brand loyalty. You’re getting more people in the door, creating better experiences, and this boosts loyalty – turning customer delight into revenue. When those concepts are combined, they create a flywheel.
SurveySparrow
JANUARY 5, 2021
We are quite familiar with the term, ROI or returns on investment. When it comes to measuring the benefits of a particular cost-related investment, there’s no effective metric available then return on investment (ROI). You can use both ROX and ROI to form a more controlled and better experience for your company’s success.
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