CSM Magazine
NOVEMBER 22, 2023
Well, a glance at some hard numbers illustrates the dramatic transformation of the retail landscape… According to a survey by Adobe Analytics, online sales during Black Friday continue to rise. In 2018, online sales accounted for $6.22 billion – a rise of 23.6% from the previous year. billion in 2022 – a 2.3%
Second to None
SEPTEMBER 20, 2018
It’s no wonder then that as customer habits transitioned further towards mobile, Google answered. On the March 26th of 2018, Google announced that they were rolling out mobile-first indexing. Google’s changes mean that customer journey mapping is vital to understanding behavioural patterns that eventually lead to conversion.
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Maru Group
JANUARY 8, 2019
2018 was an important year for retailers and UK brands. Changing spending habits, growing business rates, unprecedented levels of discounting and even the weather all collided to make 2018 one of the most difficult trading years for consumer brands in recent history. The customer journey doesn’t stop when a shopper hits ‘purchase’.
Maru Group
DECEMBER 18, 2018
Our unique methodology uses trained assessors to evaluate the end-to-end user experience across a selection of leading retail sites. Looking at everything from first impressions through to delivery and customer care, the results allow us to pinpoint key features of a winning digital customer experience.
Beyond Philosophy
NOVEMBER 27, 2020
Experts estimate that anywhere from 50 to 80 percent of digital transformation projects failed in 2018. Moreover, concepts like the Peak-End Rule, which describes how we remember our most intense emotion in an experience and how we felt at the end, will help you define the moments people will remember. Satmetrix Systems, Inc.,
Lumoa
APRIL 3, 2018
Don't go into measuring the success of your customer service or any other touchpoint before you have actually identified what problems and excitements your customers share about your products or services overall. When would the key part of the experience still be fresh in the customer's minds?
Thunderhead
OCTOBER 19, 2018
In other words, satisfying customer needs, rather than ‘forcing journeys’ – for example, providing the option to have entirely online experiences. It’s about making effortless journeys for customers, not complex processes” – dealer CEO. Jamie Watts, Sales Manager of the Year 2018.
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