Maru Group

JANUARY 8, 2019

2018 was an important year for retailers and UK brands. Changing spending habits, growing business rates, unprecedented levels of discounting and even the weather all collided to make 2018 one of the most difficult trading years for consumer brands in recent history. The customer journey doesn’t stop when a shopper hits ‘purchase’.

Customer Experience 56

Customer Experience Retail Customers Brands 56

Maru Group

DECEMBER 18, 2018

Looking at everything from first impressions through to delivery and customer care, the results allow us to pinpoint key features of a winning digital customer experience. 2018 Christmas Winners. Maru/edr Retail Benchmark 2018 leaders. What makes ASOS’s online experience so great?

Retail 40

Retail Touchpoint Fashion Comparison 40

Qualtrics

OCTOBER 10, 2019

Increasingly, online and offline customer experiences form part of a merged ecosystem where shoppers move freely between multiple channels. To provide the levels of ease and personalization customers now expect, brands must engage their audiences seamlessly across all touchpoints. sales increase in 2018.

Retail 34

Retail Travel Multi-Channel Fashion 34

Lumoa

APRIL 3, 2018

That time, customer experience management was still unknown to the most of the business doers. Soon after, NPS gained popularity and used to be implemented everywhere: from customer service interaction to every individual customer touchpoint. Only then you can ask about the most critical touchpoints, if needed.

Net Promoter Score 337

Net Promoter Score NPS Touchpoint Feedback 337

Qualtrics

APRIL 28, 2020

Kristian says, “The challenge from management was to find a way to bring the online and digital side of our business on board. Previously, we’ve only ever collected CSAT for our call center channels - but we wanted to understand digital customer touchpoints.” Using website feedback to create breakthrough experiences.

Insurance 29

Insurance Call Center Feedback Comparison 29