ERDM

JANUARY 22, 2019

By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case study in this paper. Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C).

Customer Experience 49

Customer Experience Video Sales ROI 49

delighted

AUGUST 9, 2019

In fact, a recent brand trust survey found “41% of consumers saying they don’t trust brands’ marketing communications to be accurate and truthful.” Along with the examples above, written or video case studies are another way to capture social proof and relay it to your market. Retail and ecommerce. B2B and SaaS.

Marketing 50

Marketing Social Media Net Promoter Score Effort Score 50

Currency Alliance

DECEMBER 4, 2023

The ability to target investment more precisely, with less wastage, and greater certainty of a positive customer experience, is steadily removing a lot of the uncertainty and risk around brands’ marketing ROI. This undermines loyalty; it’s a strategy that sank Plenti – American Express’s attempt at a coalition – in 2018.

Loyalty 59

Loyalty Trends Data Marketing 59

Retently

AUGUST 22, 2018

Satmetrix NICE 2018 NPS Benchmark by Industry. Despite the uptick in metrics for customer service, aviation is still a sector, where customers have lots of issues when compared to other products or services that they consume on a regular basis,” said David VanAmburg, director of ACSI (American Customer Satisfaction Index).

Airlines 92

Airlines Customer Satisfaction NPS Net Promoter Score 92

North Highland

SEPTEMBER 3, 2019

Around one million people were in attendance at the 2018 Winter Olympics, and nearly five billion people globally had access to broadcast coverage of the competitions. Sponsorships and activations at major events offer the opportunity to rise above the noise, in a way that emphasizes solid human connections with consumers.

Hospitality 61

Hospitality Industry Sports ROI 61

Currency Alliance

NOVEMBER 14, 2019

At the Loyalty Surgery this year, IBM’s Greg Land said that their modern martech trial at Malaysia Airlines performed extremely well, delivering a 43% improvement in ROI. Case studies are now emerging which demonstrate the benefits of rewarding many non-purchase brand interactions. The tide is turning.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

FEBRUARY 10, 2020

In early 2018, the supermarket issued a ‘slap in the face to loyal customers’ when it slashed the value of its points, replacing mostly 4x redemptions with 3x redemptions. The flybuys program, operated by Australia’s Coles’ supermarket, makes a good case study. consumer goods (Fitbit). utilities (AGL). fashion (Adidas).

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52