Remove 2017 Remove Engagement Remove Rewards Programs
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Guest Post: The Future of Customer Loyalty Mimics the Past – Customer Centricity Says It All

ShepHyken

Build relationships with better engagement. If you’re only engaging during, around, or because of the purchase process, you’re doing it wrong. Did you catch Intelligence Report 2017? The report indicated that loyalty program members aren’t always interested in discounts. They’re also mentioned often on the homepage.

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How CX Is Impacting Consumer Preferences For Emerging Fast-Casual Brands

Second to None

In fact, the industry has accrued seven straight years of positive growth, totaling $780 billion dollars in 2017.[1] If it is supremely easy to log on and find your usual order, customers will undoubtedly come back to your brand, and many brands will increase the ante by offering loyalty rewards programs within their online ordering cycle.

Brands 63
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Loyalty: On the Cusp of Major R(E)volution

Currency Alliance

From the customer perspective, it amounts to a Revolution – where brands are finally giving into what has been a ‘peaceful demonstration’ gaining momentum for several years – namely that it is too difficult to accumulate much value among so many incompatible loyalty point currencies/programs – so consumers quit.

Loyalty 52
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How Important is Customer Service in Travel and Tourism?

Bold360

Many businesses in the travel industry have tried out loyalty schemes and reward programs with varied success. Not only this, but the channels on and through which bots interact with your customers are well proven to be the most successful to build lasting customer engagement. Inspiring Real Loyalty, No Cards in Sight.

Tourism 56
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How to create loyal customers and brand evangelists in the travel and hospitality industry

Up Your Service

In its 2017 travel and hospitality outlook, Deloitte predicts that customer experience will make a much bigger impact than loyalty programs on customer retention. Organizations can have great rewards programs, but it’s not sustainable long-term if the service is poor.”. Turning loyalty members into evangelists.

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Consumer banking: money can’t buy loyalty

Currency Alliance

Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v]. in 2017[vii].

Banking 40
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The Implications of Big-data Marketing: Bigger Than You Think

West Monroe

Across all industries – from utilities to banking and from healthcare to education – organizations are tapping into unprecedented amounts and types of actionable “big data” to understand consumers and drive powerful engagement. With the institution of loyalty reward programs, the collection of purchase/transaction data took off.

Data 51