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Report: Lessons in CX Excellence, 2015

Experience Matters

We just published a Temkin Group report, Lessons in CX Excellence, 2015. This report provides specific examples of how these companies’ CX efforts have created value for both their customers and for their businesses. The report provides insights from 8 finalists in the Temkin Group’s 2014 CX Excellence Awards. EMC Corporation.

Report 120
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What Is Brand Equity and How to Measure It?

Second to None

To put it in a nutshell, brand equity can be defined as a value of a brand in terms of how customers perceive that particular brand and feel about it based on their experiences with it. However, saying that brand equity and brand value are synonyms would be a simplification. distrust social media.

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This is What Exceptional Customer Service Looks Like In 2018

Comm100

The following best practices set contemporary leaders in innovation apart from the pack and represent what exceptional customer service looks like in 2018. In 2015, Amazon began offering free one-day shipping in 14 metropolitan areas in the U.S. How have these innovations worked out for Amazon? billion U.S. Source: Statista.

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Not another set of 2016 predictions

Smith+co CX

Fair play, this brand continues to operate with a spring in its step despite economic challenges that have seen many supermarket giants fall by the wayside. APPLE - Another very strong and steady year for Apple in terms of both innovation and brand value; which reported a 43 percent rise on the Interbrand rankings.

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The Rule of 40 for SaaS Companies: All You Need to Know

SmartKarrot

In 2015, venture capitalists began to popularize the Rule of 40 as a health check for SaaS companies. Increased profits also lead to better brand value and more spend on research, sales, development, and marketing. Customer-centric innovations. Formula for the Rule of 40.

Company 10
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What Is Brand Perception, How to Measure It & 4 Examples

BirdEye

Example of a brand perception survey you can use: A smartphone brand conducts an online survey asking customers to rate their perception of the brand on aspects like product quality, customer service, and innovation. Brand perception measurement It uses the key performance indicators (KPIs) related to brand perception.

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Your Customer Experience is Superficial unless you have the “Q”

CX University

Paul Segre , the Genesys CEO, says you can’t have exceptional omnichannel products without a focus on innovation and quality. The liquid within lithium ion batteries is highly flammable, which explains other phone explosions and issues over time , including Nokia issues in 2009 and an iPhone giving someone third-degree burns in 2015.