2015 Brand Values Innovation Voice of Customer 
Second to None
MAY 15, 2018
To put it in a nutshell, brand equity can be defined as a value of a brand in terms of how customers perceive that particular brand and feel about it based on their experiences with it. However, saying that brand equity and brand value are synonyms would be a simplification.
CX University
OCTOBER 19, 2017
Barak Eilam , the Nice System CEO, is perfecting the customer experience. Paul Segre , the Genesys CEO, says you can’t have exceptional omnichannel products without a focus on innovation and quality. Lior Arussy says one must “ exceptionalize” your customer experience. Shep Hyken wants you to amaze customers.
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