Remove 2014 Remove Brand Values Remove Customer Connectedness Remove Loyalty
article thumbnail

CX for Smarties, A Beginner’s Guide to Customer Experience

Experience Matters

This video shows the definition of CX ( the perception that customers have of their interactions with an organization ) as well as three elements of an experience ( success , effort , and emotion ). This graphic from the report “ The ROI of Customer Experience, 2014 ” shows the connection between CX and loyalty.

article thumbnail

8 CX Trends for 2015 (The Year of the Employee)

Experience Matters

In my post last year, I named 2014 “ The Year of Empathy.” We’ve recently seen a surge in the number of companies looking to build more customer-centric cultures and train their people on CX. Voice of the employee efforts are becoming an integral component of modern voice of the customer programs.